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Advertisers of the Build-A-Bear Workshop TV Spot, 'Berry and Beauty'

Build-A-Bear Workshop TV commercial - Berry and Beauty
Build-A-Bear Workshop

Build-A-Bear Workshop is a company that offers a unique and interactive experience for children and adults to create their own customized teddy bear or other stuffed animal. The company was founded in...

What the Build-A-Bear Workshop TV commercial - Berry and Beauty is about.

Build-A-Bear Workshop TV commercial - Berry and Beauty

Title: Berry and Beauty: A Magical Journey at Build-A-Bear Workshop

[Soft, cheerful music plays in the background]

[Scene 1: A cozy living room]

The camera slowly pans across a warm and inviting living room, adorned with colorful decorations and twinkling lights. A little girl, Berry, is happily playing with her favorite stuffed bear, Beauty. She cuddles with her furry companion, a bond between them clearly visible.

Narrator: "In a world of imagination, where dreams come to life, lies the magical Build-A-Bear Workshop."

[Scene 2: Build-A-Bear Workshop]

The scene transitions to a bustling Build-A-Bear Workshop, filled with children's laughter and excitement. Berry, accompanied by her parents, enters the store, a sparkle of wonder in her eyes. The shelves are lined with an array of stuffed animals, vibrant accessories, and stations where dreams are brought to life.

Narrator: "At Build-A-Bear Workshop, every bear is a special friend waiting to be made."

[Scene 3: Choosing a Bear]

Berry is shown browsing through the wide selection of bears, her eyes illuminating with joy at each adorable face she encounters. She carefully selects a soft, fluffy bear, holding it close to her heart.

Narrator: "With endless choices, imagination knows no limits."

[Scene 4: The Heart Ceremony]

Berry is guided by a friendly workshop assistant as she participates in the iconic Heart Ceremony. She holds a satin heart, making wishes and filling it with love and happiness before placing it securely inside her bear.

Narrator: "Every bear carries a heart, filled with love and magic."

[Scene 5: Personalizing the Bear]

Berry moves to the next station, where she carefully selects various accessories to make her bear uniquely her own. From stylish outfits to playful accessories, she excitedly creates a one-of-a-kind companion.

Narrator: "With a touch of imagination, a bear becomes a cherished friend."

[Scene 6: Berry and Beauty's Journey]

The TV spot takes a whimsical turn, transitioning into an animated sequence. Berry and her bear, Beauty, are seen venturing through enchanting landscapes, filled with colorful blooms, sparkling rivers, and dancing butterflies. Their friendship grows stronger with each step, the bond between them captured in joyful moments.

Narrator: "Together, Berry and Beauty embark on unforgettable adventures."

[Scene 7: The Final Touch]

The ad returns to reality, showing Berry holding her personalized bear, Beauty, with

Build-A-Bear Workshop TV commercial - Berry and Beauty produced for Build-A-Bear Workshop was first shown on television on May 22, 2014.

Frequently Asked Questions about build-a-bear workshop tv spot, 'berry and beauty'

Maxine envisioned an interactive retail destination where kids could make personalized “furry friends.” She ultimately created something that is now called “experiential retail” which has fundamentally helped to change the way we think about shopping.

From Teddy Bears to Movies and Games Build-A-Bear's strategy includes monetizing its powerful brand and reaching consumers with engaging content and communications including its more than 20 million first-party data contacts.

Retail Build-A-Bear Workshop

TypePublic
IndustryRetail
FoundedOctober 26, 1997 St. Louis, Missouri, U.S.
FounderMaxine Clark
HeadquartersSt. Louis, Missouri, U.S.

How satisfied are employees working at Build-A-Bear? 52% of Build-A-Bear employees would recommend working there to a friend based on Glassdoor reviews. Employees also rated Build-A-Bear 3.3 out of 5 for work life balance, 3.5 for culture and values and 2.9 for career opportunities.

Also, each of our animals is made with a unique bar code that is placed inside of it when it's made. We also give each animal a "birth certificate" with that number so it is tied to the purchaser. Found animals can be returned to the store where we can contact the person who lost it.

Given their dependence on large natural areas, brown bears are important management indicators for a number of other wildlife species. Brown bears also play important roles as predators who keep other animal populations in check. Additionally, they act as seed dispersers, helping to sustain their own environment.

Louis-based company is seeing a strong post-pandemic resurgence in demand for its create-your-own soft plush toys, and Build-A-Bear Workshop attributes that to shoppers 13 and older.

Black bears are very successful because they are true omnivores. They rarely lack for food. As said below, brown and grizzly bears are more specialized for meat and fish. Lack of meat and fish can be a problem.

Guests who visit a Build-A-Bear Workshop® store enter a recognizable and distinctive teddy bear themed environment consisting of eight stuffed animal-making stations: Choose Me, Hear Me, Stuff Me, Stitch Me, Fluff Me, Dress Me, Name Me and Take Me Home®.

UNITED STATES UNITED STATES - Build-A-Bear Workshop, Where Best Friends Are Made®, was founded in October 1997 in St. Louis, MO and is an interactive entertainment, mall-based retail experience that invites customers to make their own personalized stuffed animals.

Great quality revenue and organizational skills with proficiency in operating equipment, packaging shipments and keeping work areas clean. Team-oriented individual demonstrating skills. Well-trained and easy to follow directions. Calm and energetic personality.

It's true that our furry friends appeal to kids of all ages. But please note that our stuffed animals are appropriate for kids ages 2 and up. Our clothing and accessories are appropriate for children ages 3 and up.

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Agenices

Agenices of the Build-A-Bear Workshop TV Spot, 'Berry and Beauty'

Build-A-Bear Workshop TV commercial - Berry and Beauty
JWT

JWT, also known as J. Walter Thompson, is an advertising agency headquartered in New York City. The company was founded in 1864 by James Walter Thompson, and it is considered one of the oldest and mos...

Build-A-Bear Workshop TV commercial - Berry and Beauty
Universal McCann (UM)

Universal McCann (UM) is a global media agency that provides marketing and advertising services to help clients future-proof their businesses. The company was founded in 1999 and has its headquarters...

Products

Products Advertised

Build-A-Bear Workshop Princess Palace Pets
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