What the Lumber Liquidators TV commercial - 2015 Fall Flooring Season: This Weeks Deals is about.
The Lumber Liquidators TV spot, '2015 Fall Flooring Season: This Week's Deals' was one of the company's seasonal advertisements that aimed to showcase their latest deals and promotions for the fall flooring season. The ad begins with a cheerful voice-over informing viewers that it's officially fall and that Lumber Liquidators has exciting new deals to offer.
The camera displays a beautiful, modern living room, complete with stylish, hardwood flooring. The focus then shifts to the actors in the scene as they gleefully state that they just got their new flooring from Lumber Liquidators and are extremely satisfied with their purchase. The ad emphasizes the high-quality of the flooring products and invites viewers to visit the nearest Lumber Liquidators showroom to take advantage of the latest fall flooring deals.
Throughout the TV spot, the company's logo is displayed at important points, including at the beginning when the actors mention Lumber Liquidators and at the end, when a message appears on the screen that reads, 'Lumber Liquidators Hardwood Floors, Over 400 Varieties To Choose From!'
Overall, the Lumber Liquidators TV spot, '2015 Fall Flooring Season: This Week's Deals', was an effective way for the company to promote their products and reach a wider audience. The ad emphasized the quality of their hardwood flooring products while showcasing a beautiful, modern living room that appeals to viewers.
Lumber Liquidators TV commercial - 2015 Fall Flooring Season: This Weeks Deals produced for
LL Flooring
was first shown on television on October 3, 2015.
Frequently Asked Questions about lumber liquidators tv spot, '2015 fall flooring season: this week's deals'
Things started to fall apart for Lumber Liquidators when the popular television news show, 60 Minutes, exposed the company's Chinese-made flooring and the US Centers for Disease Control and Prevention (CDC) reported that it had found elevated levels of formaldehyde in certain flooring products.
The name change comes after the Lumber Liquidators stocks slipped earlier this year, prompting analysts to suggest the company would benefit from a rebrand in the wake of the 2015 “60 Minutes” news story about heightened formaldehyde levels in its laminate imports from China.
Lumber Liquidators Flooring was started in 1994 by Tom Sullivan, a building contractor who began purchasing excess wood from other companies. He then resold the wood from the back of a trucking firm's yard in Stoughton, Massachusetts. Three years later in 1996, the company found their niche market in hardwood flooring.
Although levels of formaldehyde emissions from products like laminate flooring decrease over time, significant off-gassing may continue for months and even years. Significant off-gassing from laminate flooring can continue for months and even years.
LL Flooring (Formerly Lumber Liquidators) Vinyl, Hardwood, Laminate, Hybrid Resilient, Tile & Flooring Accessories.
LL Flooring (Formerly Lumber Liquidators)
The Mohawk Family Of Brands
As the world's largest flooring company, we're proud to offer our customers flooring options in 30+ categories. The Mohawk family of brands provides an extensive selection of world-class products from some of the most trusted names in flooring.
3,000 B.C.: The Egyptians develop stone construction, and stone and brick floors begin to appear. 2,000 B.C.: Rugs are on the scene in one form or another. 1,000 B.C.: The Greeks create pebble mosaics for their floors. 400 A.D.: Wood floors were first used by people in the Middle Ages.
Formaldehyde exposure may potentially cause a variety of symptoms and adverse health effects, such as eye, nose, throat, and skin irritation, coughing, wheezing, and allergic reactions. Long-term exposure to high levels of formaldehyde has been associated with cancer in humans and laboratory animals.
If you want to test your home, hire a qualified professional who has the training and equipment to test formaldehyde levels in your home. Note that these tests can be expensive and don't tell you which products are releasing the most formaldehyde in your home.
Oak is by far the most popular type of wood flooring because it provides a good balance of durability, color range and reasonable costs. It comes in both red and white oak variations and can be used in high-traffic areas as the wood grain hides scratches well.
Lumber Liquidators is a publicly-traded retailer of hard-surface flooring, with 413 locations and over 2,200 employees spread across 46 states. Lumber Liquidators sells seven major types of flooring, plus flooring accessories.