What the Guaranteed Rate TV commercial - How Low Can you Go? is about.

Guaranteed Rate, a mortgage company, has released a new television spot titled 'How Low Can You Go?' featuring home improvement expert, Ty Pennington. The ad aims to promote Guaranteed Rate's low mortgage rates, and it accomplishes this by following the theme of the classic Limbo dance game.

In the TV spot, Ty Pennington is seen hosting a Limbo contest, with the limbo stick representing Guaranteed Rate's low mortgage rates. While the contestants struggle to get underneath the stick, Ty tells them that with Guaranteed Rate's low rates, they won't have to limbo so low to afford their dream home. The spot then showcases the company's online application process, which promises to get people closer to their home ownership dreams.

The commercial is a clever and engaging way to market Guaranteed Rate's low mortgage rates. The Limbo theme is a fun and relatable concept that draws the viewers in and immediately makes the company's message of affordability and accessibility clear. The use of Ty Pennington is also smart, as he is a recognizable and trusted name in the home improvement industry.

Overall, the Guaranteed Rate TV spot 'How Low Can You Go?' is an effective and memorable ad that successfully promotes the company's low mortgage rates. It showcases Guaranteed Rate's focus on customer satisfaction and affordability, which should appeal to prospective homeowners looking for the best mortgage rates available.

Guaranteed Rate TV commercial - How Low Can you Go? produced for Guaranteed Rate was first shown on television on June 19, 2014.