What the Bushnell The Truth Rangefinder TV commercial - That Guy Who Misses is about.

Title: Bushnell The Truth Rangefinder TV Spot - 'That Guy Who Misses'

TV Spot Transcript:

[Scene: A picturesque golf course on a sunny day. A middle-aged man, Jim, dressed in golf attire, stands on the fairway, gripping his golf club. He looks determined but slightly nervous.]

Narrator: Introducing the Bushnell "The Truth" Rangefinder - because every golfer knows the agony of missing the mark.

[Close-up of Jim squinting towards the distant flag. He hesitates, unsure of the distance.]

Narrator: Meet Jim. He's That Guy Who Misses. But today, things are about to change for him.

[Jim pulls out the Bushnell "The Truth" Rangefinder from his golf bag, a confident grin touching his face.]

Narrator: With its cutting-edge technology and precise accuracy, the Bushnell "The Truth" Rangefinder helps you hit your target every time.

[Jim looks through the rangefinder, adjusts the settings, and locks onto the flag in the distance. The rangefinder provides him with an exact distance.]

Narrator: No more guessing. No more hoping. Just pure confidence.

[Jim lines up his shot, the rangefinder in hand, and swings the club with utmost precision. The ball soars through the air, landing just near the flag.]

Narrator: The Truth Rangefinder by Bushnell - where precision meets performance.

[The camera pans out, revealing Jim's triumphant smile as he walks towards the green.]

Narrator: Don't be That Guy Who Misses. Step up your game with Bushnell and become That Guy Who Nails it!

[The Bushnell logo appears on the screen along with their tagline: "Precision is our Passion."]

Narrator: Bushnell - The Truth is in your hands.

[End of TV spot]

Author's Note:

The TV spot for Bushnell's "The Truth" Rangefinder aims to highlight the product's ability to enhance a golfer's precision and success on the course. It introduces us to Jim, a golfer who has experienced the disappointment of missing his target in the past.

The narrative emphasizes the transformative power of the Bushnell rangefinder, showcasing how it empowers Jim to overcome his previous struggles. By trusting in the accuracy and cutting-edge technology of "The Truth," Jim gains the confidence needed to hit the mark every time.

The TV spot concludes with a bold call to

Bushnell The Truth Rangefinder TV commercial - That Guy Who Misses produced for Bushnell was first shown on television on August 5, 2013.