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Advertisers of the 2013 Chevrolet Silverado TV Spot, 'Tree Trunk'

2013 Chevrolet Silverado TV commercial - Tree Trunk
Chevrolet

Chevrolet is an American carmaker and one of the most recognizable automotive brands in the world. Founded in 1911 by Louis Chevrolet and William C. Durant, the company first started producing cars in...

What the 2013 Chevrolet Silverado TV commercial - Tree Trunk is about.

2013 Chevrolet Silverado TV commercial - Tree Trunk

In 2013, Chevrolet released a TV spot for its Silverado pickup truck that showcased the vehicle's strength and durability. The ad, titled "Tree Trunk," opens with a scene of a massive tree trunk blocking a dirt road. A group of loggers are gathered around, discussing how they are going to move the trunk out of the way.

Suddenly, a Chevy Silverado pulls up to the site, with a confident expression on the driver's face. The driver hops out of the truck and approaches the loggers, offering to help them clear the road. The loggers are skeptical at first, but the driver quickly hooks his truck up to the tree trunk with a rope and takes off in reverse.

As the driver accelerates, the Silverado's power is on full display, with the truck pulling the massive tree trunk out of the road with ease. The loggers are impressed, clapping and cheering as the driver drives off into the distance.

The ad closes with a shot of the Silverado driving through a rugged landscape, with the tagline "Strong for all the roads ahead" displayed on the screen.

The "Tree Trunk" TV spot was a standout example of Chevrolet's marketing strategy, which sought to position the Silverado as a tough, reliable workhorse that could handle any situation. By showcasing the truck's strength in a real-world scenario, the ad struck a chord with viewers and helped boost the Silverado's reputation as a top pickup truck option.

2013 Chevrolet Silverado TV commercial - Tree Trunk produced for Chevrolet was first shown on television on February 1, 2013.

Frequently Asked Questions about 2013 chevrolet silverado tv spot, 'tree trunk'

"The cats had their own air-conditioned trailer, the agency creative team did not," Pasco says. "Each cat had a specific unique ability: jumping into a truck, busting through a door, coming out of water. The real cats performed so well, we ended up using very little CGI."

In a spot that broke Sunday, Walter - the cat that acts like a canine - returns for some winter antics to promote Chevrolet's Silverado Trail Boss.

Bernese Mountain Dog | Purina.

Felix the Cat is a cartoon character created in 1919 by Pat Sullivan and Otto Messmer during the silent film era. An anthropomorphic young black cat with white eyes, a black body, and a giant grin, he is often considered one of the most recognized cartoon characters in film history.

Sylvester J. Pussycat, Sr. is a fictional character, an anthropomorphic cat in the Looney Tunes and Merrie Melodies series of cartoons.

The Cateye Duramax got its name because of its aggressive features. The front of the car has an angry and bold look with the wide grille and the headlamps that look like cat eyes, giving the Silverado's front end the face of a big cat or a tiger, a lion, or a panther.

As the name suggests, a Cateye truck has a feline-like appearance because of the slanted front headlights. Getting on eye-level with this truck makes you feel like you're staring right into the soul of a ferocious lion or tiger.

Bernese Mountain Dog puppy In the video ad, a couple is pictured walking through a snowy forest of pine trees when the man reveals he has a surprise for the woman and whistles, calling over a Bernese Mountain Dog puppy.

Non PBS truck and dog combinations A dog trailer is a trailer with axles at either end of the trailer, a pig trailer has the axles centred on the trailer. Typical combinations are Super Dogs (3 axle trailers) and Quad Dogs (4 axle trailers)

Felix's creator, Otto Messmer, claimed that it was John King of Paramount Magazine who suggested the name "Felix", inspired by the Latin words felis (which means cat) and felix (which means happy/lucky).

While not complete clones of each other, the protagonist in Stray had its design based on a real cat named Murtaugh. He is the cat of BlueTwelve Studio's producer, Viv and Koola. Originally he was a stray himself, found by Producer Martin-Raget under a car near Montpellier, France.

Despite the perceptions that people may hold, owing to the long eyelashes and high-pitched voice (which Mel Blanc provided), Tweety is male although his ambiguity was played with.

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Agenices

Agenices of the 2013 Chevrolet Silverado TV Spot, 'Tree Trunk'

2013 Chevrolet Silverado TV commercial - Tree Trunk
Carat

Carat is a global marketing agency that specializes in media planning and buying. It was founded in 1968 and has since grown to become one of the largest media agencies in the world. The company opera...

2013 Chevrolet Silverado TV commercial - Tree Trunk
Commonwealth//McCann

Commonwealth//McCann is an advertising agency that was established in 2012 as a joint venture between two of the world's largest advertising companies, McCann Worldgroup and Commonwealth Worldwide. Th...

2013 Chevrolet Silverado TV commercial - Tree Trunk
McCann Worldgroup

McCann Worldgroup is a global advertising and marketing communications company headquartered in New York City. The company was founded in 1930 by Marion Harper Jr. and has since grown to become one of...

Products

Products Advertised

2012 Chevrolet Silverado
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