Chevrolet is an American carmaker and one of the most recognizable automotive brands in the world. Founded in 1911 by Louis Chevrolet and William C. Durant, the company first started producing cars in...
In 2013, Chevrolet released a TV spot for its Silverado pickup truck that showcased the vehicle's strength and durability. The ad, titled "Tree Trunk," opens with a scene of a massive tree trunk blocking a dirt road. A group of loggers are gathered around, discussing how they are going to move the trunk out of the way.
Suddenly, a Chevy Silverado pulls up to the site, with a confident expression on the driver's face. The driver hops out of the truck and approaches the loggers, offering to help them clear the road. The loggers are skeptical at first, but the driver quickly hooks his truck up to the tree trunk with a rope and takes off in reverse.
As the driver accelerates, the Silverado's power is on full display, with the truck pulling the massive tree trunk out of the road with ease. The loggers are impressed, clapping and cheering as the driver drives off into the distance.
The ad closes with a shot of the Silverado driving through a rugged landscape, with the tagline "Strong for all the roads ahead" displayed on the screen.
The "Tree Trunk" TV spot was a standout example of Chevrolet's marketing strategy, which sought to position the Silverado as a tough, reliable workhorse that could handle any situation. By showcasing the truck's strength in a real-world scenario, the ad struck a chord with viewers and helped boost the Silverado's reputation as a top pickup truck option.
2013 Chevrolet Silverado TV commercial - Tree Trunk produced for Chevrolet was first shown on television on February 1, 2013.
We analyzed TV commercials placed on popular platforms and found the most relevant videos for you:
Carat is a global marketing agency that specializes in media planning and buying. It was founded in 1968 and has since grown to become one of the largest media agencies in the world. The company opera...
Commonwealth//McCann is an advertising agency that was established in 2012 as a joint venture between two of the world's largest advertising companies, McCann Worldgroup and Commonwealth Worldwide. Th...
McCann Worldgroup is a global advertising and marketing communications company headquartered in New York City. The company was founded in 1930 by Marion Harper Jr. and has since grown to become one of...