The World Surf League, commonly referred to as the WSL, is an organization that oversees professional surfing competitions and rankings. The company was founded in 1976 with the aim of promoting surfi...
The WSL Pure One Ocean TV spot titled 'Informed' is a powerful and thought-provoking advertisement aimed at raising awareness about the problem of plastic pollution in our oceans. The advertisement starts with a voiceover that states that we know about the problem of plastic pollution and the harm it causes to our marine life, but we continue to ignore it.
The advertisement then shows an ocean wave with plastic items floating and bobbing in the water and a surfer waxing his board. This is followed by a series of shots that depict how plastic waste is harming the marine environment, with plastic items getting entangled on the coral, sea turtles, and other marine organisms.
The TV spot then shows how the World Surf League (WSL) is taking action to address the problem, with shots of surfers participating in beach cleanups, reducing the use of plastic bags, and recycling. The aim of this advertisement is to urge viewers to take action and reduce their plastic consumption and help protect our oceans.
Overall, the WSL Pure One Ocean TV spot titled 'Informed' is an emotional and impactful advertisement that inspires us to make positive changes to our lives and help protect our oceans from the harmful effects of plastic pollution.
WSL Pure One Ocean TV commercial - Informed produced for World Surf League was first shown on television on June 25, 2020.
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