Chevrolet is an American carmaker and one of the most recognizable automotive brands in the world. Founded in 1911 by Louis Chevrolet and William C. Durant, the company first started producing cars in...
The 2015 Chevrolet Silverado TV spot, 'Dependability', features the classic American rock artist Kid Rock and his song 'Born Free'. The advertisement showcases the Silverado's reliability and durability, highlighting the truck's ability to get the job done no matter the challenge.
The commercial begins by showing a variety of hardworking individuals using their Silverado trucks to tackle tough tasks, from towing a boat to hauling heavy equipment. The voiceover emphasizes the dependability of the Silverado, with the truck shown powering through tough terrain and weather conditions while the operator confidently navigates the vehicle.
The song 'Born Free' by Kid Rock plays in the background, adding an energetic and patriotic feel to the advertisement. The lyrics of the song match the spirit of the commercial, celebrating freedom and individuality.
As the commercial comes to an end, the Silverado is once again highlighted as the ultimate tool for hardworking individuals who need a reliable and durable truck they can count on. The tagline 'Find New Roads' is shown, encouraging customers to explore the possibilities of the open road with their new Silverado.
Overall, the 2015 Chevrolet Silverado TV spot, 'Dependability', successfully captures the essence of the American spirit of hard work and determination, backed by an iconic and uplifting song from Kid Rock. It reinforces the qualities that make the Silverado a top choice for those who demand a dependable and capable truck.
2015 Chevrolet Silverado TV commercial - Dependability produced for Chevrolet was first shown on television on February 3, 2015.
The song "Born Free" is a track by American musician Kid Rock ). It was released as the lead single from his eighth studio album, also titled "Born Free," on October 29, 2010. The album itself was released on November 16, 2010.
Kid Rock described "Born Free" as a song about how fortunate we are to be born in a free country, regardless of where we come from. The lyrics convey a sense of strength and freedom, with lines like "Strong, if the wind I'm facing" and "Chasing dreams and racing father time." The song carries a message of gratitude and appreciation for the opportunities and liberties that come with living in a free society.
The music video for "Born Free" was directed by Jameson Stafford and features Kid Rock performing the song in various scenic locations , including a desert and a forest. The video captures the spirit of the song's message, emphasizing the themes of freedom and the beauty of nature.
"Born Free" received positive reviews from critics, who praised Kid Rock's ability to blend different musical styles, including rock, country, and rap. The song became a commercial success, reaching the top 10 on the Billboard Hot 100 chart.
Overall, "Born Free" by Kid Rock is a patriotic and uplifting anthem that celebrates the freedom and opportunities that come with living in a free country. It showcases Kid Rock's versatile musical style and resonates with listeners through its empowering lyrics and catchy melodies.
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