Gatorade is a sports-drink brand that has been around since 1965, invented by a team of researchers at the University of Florida. The company is now a subsidiary of PepsiCo, and its signature product...
The Gatorade TV spot titled 'What You Do on the Bench' is a powerful and inspiring advertisement that showcases the hard work and dedication of athletes, especially when they are not on the field.
The ad begins with a shot of a bench, which is often an overlooked piece of equipment in sports. But for athletes, the bench represents an opportunity to rest, refuel, and strategize. We see athletes of all sports and abilities sitting on the bench, watching their teammates in action.
As the camera zooms in on each athlete, we see them doing more than just sitting. They are stretching, hydrating with Gatorade, studying playbooks, and discussing tactics with coaches and teammates. We see the sweat on their faces and feel the intensity of their focus.
The ad features a voiceover that encourages athletes to make the most of their time on the bench, to turn their moments of rest into opportunities for growth. The tagline, "win from within," highlights the idea that success in sports is not just about physical ability but also about mental toughness and determination.
The Gatorade TV spot, 'What You Do on the Bench,' is a moving tribute to the hard work and perseverance of athletes. It shows that even when an athlete is not playing, they are still contributing to the team's success by preparing mentally and physically for their next opportunity to shine. The ad is a reminder that success in sports, and in life, comes from the discipline, dedication, and hard work that we put in every day, even when no one is watching.
Gatorade TV commercial - What You Do on the Bench produced for Gatorade was first shown on television on May 14, 2021.
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