Burris - OverviewBurris is an optics company that specializes in producing non-thermal and thermal optics products. The company is based in Greeley, Colorado, and has been in operation for several dec...
The Burris Eliminator III TV commercial titled "Nothing to Be Afraid Of" features MMA fighter Shane Carwin as the lead. The commercial starts with Carwin holding a Burris Eliminator III scope and looking through it. He then states that with this scope, there is "nothing to be afraid of."
The commercial then shows Carwin demonstrating the scope's capabilities by shooting a long-range target with pinpoint accuracy. He then says that whether it's hunting or long-range shooting, the Burris Eliminator III is the only scope he trusts.
Throughout the commercial, Carwin's confidence and ease of use with the scope are emphasized, showcasing the product's accuracy, ease of use, and dependability.
The commercial concludes with a shot of Carwin holding the scope once again, reiterating that there is nothing to be afraid of with the Burris Eliminator III. Overall, the commercial effectively communicates the product's features and capabilities while leveraging Carwin's reputation as a skilled marksman and reliable spokesperson.
Burris Eliminator III TV Commercial Nothing to Be Afraid Of Feat. Shane Carwin produced for Burris was first shown on television on August 8, 2013.
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