We're on a mission to help all men and dads care for themselves and the people they love. Learn why (and how) we're taking action to make self-care for men a daily practice.

Care Makes A Man Stronger.

We want to redefine beauty standards and help everyone experience beauty and body image positively. We care about the future generation: helping girls build positive self-esteem through the Dove Self-Esteem Project, ensuring the world they enter is removed of toxic beauty standards.

While these awards are for campaigns conducted by different agencies in different parts of the world, they all relate to a common theme- society's ideas of beauty and its impact on women's self esteem. These campaigns reflect the beauty brand's fight for establishing the idea of 'real beauty' amongst women.

This ad highlighted the unrealistic beauty standards and how they can negatively impact the way women perceive themselves. The campaign's launch was met with widespread acclaim, with its message of inclusiveness and body positivity resonating with people of all ages and backgrounds.

A brand story is a narrative that a company creates to describe its history, values, and mission to customers and the public. It's the story behind the brand that gives it meaning, purpose, and identity.

The Dove Campaign was one of the first campaigns to be considered as going "viral" in the sense that to be viral was new and generally unknown at the time of the beginning of the campaign (2004). Some viewers considered the message a positive impact on the way women were viewed while others viewed it as the opposite.

According to the biblical story (Genesis 8:11), a dove was released by Noah after the Flood in order to find land; it came back carrying a freshly plucked olive leaf (Hebrew: עלה זית alay zayit), a sign of life after the Flood and of God's bringing Noah, his family and the animals to land.

An advertising message is an idea an advertiser wants to communicate to their target audience. Its goal is to convince people to perform a certain action, such as registering, purchasing something, or making a reservation.

Brand messaging is how your brand speaks. It's streamlined communication about your business, informed by strategy to convey your unique value proposition (your brand promise) to your target audience.

A key message is a pillar of your brand's marketing and sales communication. It serves as a concise summary of the most important value your brand provides to its customers. Collectively your key messages should represent all of the most critical parts of what your brand provides.

The moral of the story is – A good deed never goes unnoticed and comes back to us in one form or another. The dove's act of kindness returned to him when the ant saved his life from the hunter, i.e., if you do good, good will come to you. Similarly, in life, we should always do good deeds and help people.