Apartments.com is a popular online platform that helps individuals find their perfect apartment. The company was founded in 1999 and has since revolutionized the way Americans search for their next ho...
Apartments.com's Super Bowl 2016 TV spot, 'Moving Day' featured Lil Wayne and has since become one of the most memorable and talked-about commercials of the event. The ad opens with Lil Wayne entering an apartment building, walking down the hallway with a large red duffle bag and accompanied by a group of dancers dressed in red. The rapper's journey takes him to the rooftop of the building where he meets actor Jeff Goldblum, who serenades him with a rendition of 'The Star-Spangled Banner.'
After Goldblum's performance, Lil Wayne opens his bag and releases a flurry of money, bringing the party to life with a vibrant celebration that includes a helicopter descending onto the rooftop. The ad closes with the tagline, "Change your apartment, change the world."
The advertisement successfully blended modern hip-hop culture with classic American patriotism, creating an engaging and entertaining experience. Lil Wayne's appearance also brought a level of excitement to the commercial, making it stand out from other commercials during the Super Bowl.
In addition to the high production value of the ad, the messaging behind it was impactful - Apartments.com was promoting the idea that changing one's living situation could have a significant impact on their lives and the world around them. Overall, the 'Moving Day' Super Bowl TV spot proved to be a memorable and successful advertisement that effectively promoted Apartments.com and its message.
Apartments.com Super Bowl 2016 TV commercial - Moving Day produced for Apartments.com was first shown on television on February 6, 2016.
"Movin' On Up" - Overview
"Movin' On Up" is a classic television theme song that was the opening theme for the popular sitcom "The Jeffersons." It was written by Ja'net DuBois and Jeff Barry , and was first introduced in 1975. The song has since become an iconic part of American pop culture and is frequently referenced in popular media.
Jeff Barry
Jeff Barry is a well-known songwriter and producer who has been active in the music industry since the 1960s. He has written or co-written many popular songs, including "Be My Baby" by The Ronettes, "Da Doo Ron Ron" by The Crystals, and "Sugar Sugar" by The Archies. Barry also co-wrote "Movin' On Up" with Ja'net DuBois.
Ja'net DuBois
Ja'net DuBois was an actress and songwriter who co-wrote "Movin' On Up" with Jeff Barry. She was also known for her role as Willona Woods in the television series "Good Times." DuBois passed away in 2020.
"Movin' On Up" - Significance
The song "Movin' On Up" is an upbeat and optimistic tune that reflects the aspirations of the show's main characters, George and Louise Jefferson. The lyrics describe their journey from humble beginnings to a luxurious lifestyle, and the chorus encourages listeners to "take a step that is new" and "finally see the view" of their dreams.
Overall, "Movin' On Up" is a beloved and iconic song that has become synonymous with "The Jeffersons" and the idea of upward mobility in American culture.
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