Allstate is an insurance company that offers a wide range of insurance products and services. The company provides coverage for various aspects of life, including home, auto, renters, business, and li...
The Allstate TV spot titled "Pure Power" features one of the most powerful women in comedy, Leslie Jones. This advert showcases the strength and confidence of Jones as she walks through a busy city street narrating the message about insurance coverage while pointing out accidents that happen in the city.
The commercial creates a relatable environment, showing accidents that most drivers encounter, such as a car hitting a parked vehicle or a driver accidentally hitting a curb. Leslie Jones confidently walks through the streets, emphasizing the importance of having comprehensive coverage, stating, "That's why Allstate protects you from mayhem."
Jones' charisma and confidence in the spot catch the attention of viewers, and the comedic element of the commercial helps to create a comfortable and light-hearted tone, which can be relatable to the viewer.
The use of Leslie Jones in the advertisement adds an energetic and exciting energy to the brand communication while also motivating drivers to consider the value of protecting themselves against various accidents.
Overall, the Allstate TV spot, "Pure Power" featuring Leslie Jones, is a perfect blend of humor, relatable content, and a strong brand message. It effectively captures and maintains the viewer's attention and sends a message about the importance of comprehensive coverage in the city.
Allstate TV commercial - Pure Power produced for Allstate was first shown on television on May 11, 2016.
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