Dick's Sporting Goods is a leading American sporting goods retail company that was established in 1948 by Richard Stack. The company's headquarters is located in Pittsburgh, Pennsylvania, and it has o...
In the 'Oscar' TV spot for Dick's Sporting Goods, former basketball player and current TV commentator, Charles Barkley stars as a coach who has a unique way of praising his team's performance. The ad opens with Barkley introducing his star player, whose name happens to be Oscar. The player is shown wearing a green jersey and dribbling the ball.
As the game progresses, Barkley is seen to be highly impressed by Oscar's skills, and he praises him with ecstatic outbursts. However, Oscar seems to be struggling throughout the game, and Barkley's praise appears to be misguided. The team eventually loses the game, and Barkley is shown as being dejected.
The scene shifts to the Dick's Sporting Goods store, where Barkley is seen shopping for the latest basketball gear. He explains to a store attendant that he needs to get his team ready for the next game. In the end, the store attendant hands him a new green jersey for his star player, Oscar.
The ad ends with a voice-over saying, "At Dick's Sporting Goods, we believe that every athlete deserves to be treated like an MVP."
The ad is well-made and uses humor to draw attention to the store's focus on helping athletes to perform their best. By using Charles Barkley, a well-known and respected basketball player, as its star, it gives the ad an added layer of credibility that resonates with viewers who are passionate about sports. Overall, the ad does an excellent job of promoting Dick's Sporting Goods as a one-stop-shop for all sports-related needs.
Dicks Sporting Goods TV commercial - Oscar produced for Dick's Sporting Goods was first shown on television on March 6, 2022.
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