We doubled down on this new attitude, partnering with Will Arnett as our voice of the brand. An unapologetic, persuasive, devil-on-your-shoulder not-so-subtly pushing you to stop doing whatever you're doing and go get a Reese's. And to make it even harder to resist, we used real products across all our communications.

Would be nice if Reese's made most of their ads public instead of linked.

Reese's are the top-selling candy brand worldwide, with more than $2 billion in annual sales generated for The Hershey Company.

The famous slogan "Two great tastes that taste great together" originated in a marketing campaign for this candy in the late 1960s and early 1970s.

One person would exclaim, "You got your peanut butter on my chocolate!" and the other would exclaim, "You got your chocolate in my peanut butter!" They would then sample the mixture and remark on the great taste, tying in with the slogan "Two great tastes that taste great together."

They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Reese's last advertised a new product in September, 2022.

The ingenious flavor combination in each of these treats can be traced back to 1928, when H.B. Reese, an employee of The Hershey Company, created REESE'S Peanut Butter Cups in his basement. The Hershey Company supplied Reese with the chocolate coating for his candy and eventually purchased his business in 1963.

2) The real pleasure of eating a Reese comes from the contrasting flavours, and rich texture. The flavour of a Reese combines salty PB and sweet chocolate - sea salt caramels are a good candy to get this combination (they're also available dipped in chocolate). What can we eat with peanut butter?

Reese's Peanut Butter Cups were named after their founder, Harry Burnett Reese, so it's a possessive form of his last name.

The candy was introduced to the US market first in September 1978. Shortly after, Reese's Pieces were introduced to the Canada market in 1980. The then relatively new product became very popular with the 1982 release of E.T. the Extra-Terrestrial, in which the candy is featured.

They spent under $100 million on advertising in digital, print, and national TV in the last year. They invest in premium ad units and advertised on over 100 different Media Properties in the last year across multiple Media formats. Reese's last advertised a new product in September, 2022.

11 Delicious Facts About Reese's

• REESE'S FIRST CRACK AT THE CANDY BUSINESS WAS A FLOP.
• REESE'S NEXT CANDY COMPANY STARTED IN HIS BASEMENT.
• THE BIG BREAKTHROUGH CAME IN 1928.
• THE PEANUT BUTTER CUP BECAME A BREAKOUT STAR.
• WORLD WAR II LED TO REESE DOUBLING DOWN ON THE PEANUT BUTTER CUPS.