What the Hornady 7mm PRC TV commercial - Challenges Abound is about.
Hornady is a company that specializes in producing high-quality ammunition and firearms accessories for hunters and shooters alike. Recently, the company released a TV spot advertising their new 7mm PRC ammunition.
The TV spot, titled "Challenges Abound," focuses on the versatility of the ammunition and the exceptional performance it provides in challenging hunting situations. The ad opens with a montage of stunning visuals of various hunting landscapes, including mountain ranges and thick forests, while a narrator's voice sets the scene.
The narrator then talks about the ammunition's design and how it overcomes the challenges of long-range shooting and penetration. The ad shows the ammunition in action, delivering exceptional accuracy and power to take down a variety of big game animals.
Throughout the ad, the visuals and narration work together to bring the message home. They emphasize the importance of owning high-quality ammunition, especially when hunting in challenging conditions.
In conclusion, Hornady's 7mm PRC TV Spot, 'Challenges Abound' is a well-crafted ad campaign that highlights the capabilities of the company's new ammunition. The ad is effective in showcasing the features of the product and how it can meet the needs of hunters and shooters in challenging situations. Whether you're a seasoned hunter or a beginner, the ad inspires confidence in Hornady's 7mm PRC ammunition, allowing you to take on any challenge that comes your way.
Hornady 7mm PRC TV commercial - Challenges Abound produced for
Hornady
was first shown on television on March 30, 2023.
Frequently Asked Questions about hornady 7mm prc tv spot, 'challenges abound'
"Hornady has done a great job of giving many of today's hunters and competitive shooters what they have long been asking for: a non-belted version of the time-proven 7mm Rem. Mag.” "The 7mm PRC promises to bring new excitement to 7mm enthusiasts who appreciate the caliber's high BCs, great velocity and low recoil.
.30-06-length action
Whereas the . 300 PRC requires a magnum-length action capable of handling cartridges of 3.70 inches COL (Cartridge Overall Length), the new 7mm version will fit a standard . 30-06-length action (3.340 inches COL). Only two loads were available in late 2022 for testing.
In late 2022, Hornady pulled a Remington and introduced the 7mm PRC. Its closest ballistic competitor is the 7mm Remington Magnum, but its performance overshadows the 6.5 PRC like the 7mm Remington Magnum did the . 264 Winchester Magnum about 60 years ago.
As spec'd by SAAMI, the 7mm PRC has a rifling twist rate of 1:8. This enables it to effectively stabilize the long-bodied, streamlined projectiles. Lead-core bullets of 168 grains ranging up to 195 grains and monometal bullets of 160 grains up to 168 grains provide optimal performance in the 7mm PRC.
Typical 7mm PRC ballistics are a 175-grain bullet at 3,000fps (3,496 ft-lbs) or a 180-grain bullet at 2,950fps (3,477 ft-lbs). Both loads use long, aerodynamic, heavy for caliber bullets that minimize bullet drop and wind drift at extended range.
Not surprisingly, the 7mm PRC fits neatly in between the 6.5 PRC and 300 PRC in terms of recoil. Specifically, the 7mm PRC has about 53% more recoil than the 6.5 PRC and about 25% less recoil than the 300 PRC.
It maintains over 2,000 ft-lbs of energy out to around 700 yards with any of the three bullets currently loaded for it. It should also maintain 1,000 ft-lbs out past 1,000 yards. That's plenty of power to cleanly take elk at significant ranges.
Comparing 7mm PRC to Similar Cartridges
| Energy at 200 | Max Effective Range (2,000 fps) |
|---|
| 7 PRC (195gr Berger EOL) | 2891 | 720 |
| 7 PRC (160gr CX) | 2563 | 690 |
| 300 Win Mag | 2812 | 561 |
| 7mm Rem Mag | 2519 | 684 |
It maintains over 2,000 ft-lbs of energy out to around 700 yards with any of the three bullets currently loaded for it. It should also maintain 1,000 ft-lbs out past 1,000 yards. That's plenty of power to cleanly take elk at significant ranges. Smaller long-range game like Dall sheep and pronghorn should beware, too.
In my mind, a 160-grain bullet at 3,100 fps makes the best all-around 7mm Rem Mag load. That weight bullet has a trajectory within a couple of inches of the 140 grain out to 400 yards and packs more energy when it gets there. A stoutly constructed 160-grain also tears up less meat.
300 Win Mag has more recoil than the 7mm Rem Mag. For example, when fired from the exact same rifle, a . 300 Win Mag load firing a 165 grain bullet has about 25% more recoil than a 7mm Rem Mag load firing a 150 grain bullet at a similar muzzle velocity.
The 7mm PRC at Long Range
Not surprisingly, the 7 PRC did well here too. I shot a lot at distances between 300 and 1,000 yards and both the 180-grain ELD-M and 175-grain ELD-X gave consistent results. They grouped well on freshly painted steel targets where it was easy to spot impacts and judge group size.
