Trident is a multinational company that specializes in manufacturing and marketing a wide range of products, including chewing gum, confectionery, and oral care products. The company was founded in 19...
Trident is a well-known brand of chewing gum, and in a recent TV spot, they utilized "Refresca tu ritmo" - a popular song by Technotronic - to promote their product.
The TV spot begins with a group of young people walking and dancing in an urban setting. As the camera zooms in on the gum dispenser, the music starts. The iconic beat from "Refresca tu ritmo" sets the tone for the commercial, and the actors are seen grooving to the rhythm.
Throughout the spot, the crisp and refreshing taste of Trident gum is emphasized, and the music complements this message well. It's a perfect pairing of the upbeat and catchy tune with the refreshing and invigorating characteristics of the gum.
As the music builds and the ad comes to an end, the group of friends is seen dancing and having fun. The Trident dispenser sits in the center of the group, and the message is clear - Trident is the perfect addition to any party or social gathering.
Overall, the Trident TV spot utilizing "Refresca tu ritmo" by Technotronic is a fun and engaging way to promote the product. The music sets the perfect tone for the commercial and emphasizes the refreshment that the gum provides, while the young people dancing adds a fun and social aspect to the advertisement.
Trident TV commercial - Refresca tu ritmo canción de Technotronic produced for Trident was first shown on television on February 14, 2021.
"Pump Up the Jam" by Technotronic - Overview and History
"Pump Up the Jam" is a 1989 dance song by Belgian group Technotronic, featuring vocals by Belgian singer Ya Kid K. The song was written and produced by Jo Bogaert, who was also known as Thomas De Quincey. It was released as a single on August 28, 1989, and later included on the group's debut album, "Pump Up the Jam: The Album" in November of the same year.
Reception and Legacy
Upon its release, "Pump Up the Jam" became a worldwide hit, reaching the top of the charts in several countries, including the United States, where it peaked at number two on the Billboard Hot 100 chart. The song's popularity helped to popularize the new genre of music known as "Eurodance."
In addition to its commercial success, "Pump Up the Jam" has also had a lasting cultural impact. The song has been featured in several movies, TV shows, and commercials over the years, and its iconic "pump up the jam" catchphrase has become a popular cultural reference.
Lyrics and Music
The song's lyrics are relatively simple, with the chorus consisting of the repeated phrase "pump up the jam," followed by "pump it up, while your feet are stomping, and the jam is pumping."
Musically, the song features a catchy synth melody, electronic drums, and a prominent bassline. The song's use of sampling, including a sample from the song "Get Up (Before the Night Is Over)" by Belgian artist Ray Slijngaard, helped to create its distinctive sound.
Conclusion
In summary, "Pump Up the Jam" by Technotronic is a classic dance song that helped to popularize the genre of Eurodance. Its catchy melody, iconic catchphrase, and innovative use of sampling have made it a lasting cultural touchstone.
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