What the LifeLock TV commercial - Wire Cutter Tax is about.

The LifeLock TV Spot, 'Wire Cutter Tax' is a cleverly designed commercial that highlights the importance of protecting one's identity from cybercriminals. The ad begins with a man holding a wire cutter and attempting to cut through the coaxial cable of a house. He then smiles and mutters that he's 'getting a wire cutter tax,' before the scene cuts away to a different shot.

The next shot shows the same man sitting in front of his computer, using his credit card to make an online purchase. In this shot, we are made aware of the dangers of identity theft, as we see a digital representation of a criminal attempting to steal the man's personal information. However, the image of the criminal is quickly replaced by that of the LifeLock logo.

The ad then goes on to tout the benefits of LifeLock's identity theft protection services. We learn that LifeLock provides around-the-clock monitoring of your personal information, alerts you to potentially fraudulent activity, and even reimburses you for certain losses caused by identity theft.

Overall, the LifeLock TV Spot, 'Wire Cutter Tax' is an effective advertisement that successfully conveys the importance of identity theft protection. By highlighting the dangers of cybercriminals and the benefits of their services, LifeLock is able to present itself as a trustworthy and reliable solution for those looking to protect themselves and their identity.

LifeLock TV commercial - Wire Cutter Tax produced for LifeLock was first shown on television on December 31, 2022.