Trident is a multinational company that specializes in manufacturing and marketing a wide range of products, including chewing gum, confectionery, and oral care products. The company was founded in 19...
Trident is a popular chewing gum brand that has been around for many years. In its latest TV spot, the brand promotes its Spearmint gum which promises to refresh your rhythm and invigorate your senses.
The TV spot features a catchy song by Technotronic called "Pump Up The Jam" that perfectly captivates the energy and freshness of the gum. The song has been reworked with a new chorus "Refresca tu ritmo" (Refresh your rhythm) which repeatedly plays throughout the ad.
The TV spot is set in a lively city, where people are seen dancing, skating, and biking to the beat of the song. Amidst the hustle and bustle, individuals pop a piece of Trident Spearmint gum which helps to bring them to life, giving them the energy to keep moving while refreshing their breath.
The visuals are vibrant, with bright colors, and fast-paced editing that perfectly complements the upbeat tempo of the song. The ad also features a diverse range of people, highlighting the brand's ability to appeal to a broad audience.
Overall, the Trident TV spot is a fun and energetic ad that perfectly captures the spirit of the brand. The Spearmint gum promises to refresh your rhythm, and this TV spot does an excellent job of demonstrating how the product can make you feel. Technotronic's song is an excellent choice for this ad and is sure to get stuck in your head for hours. If you're looking for a gum that can refresh your breath and give you a burst of energy, then Trident Spearmint gum might just be the perfect option for you.
Trident TV commercial - Refresca tu ritmo: Spearmint canción de Technotronic produced for Trident was first shown on television on August 30, 2021.
"Pump Up the Jam" by Technotronic - Overview and History
"Pump Up the Jam" is a 1989 dance song by Belgian group Technotronic, featuring vocals by Belgian singer Ya Kid K. The song was written and produced by Jo Bogaert, who was also known as Thomas De Quincey. It was released as a single on August 28, 1989, and later included on the group's debut album, "Pump Up the Jam: The Album" in November of the same year.
Reception and Legacy
Upon its release, "Pump Up the Jam" became a worldwide hit, reaching the top of the charts in several countries, including the United States, where it peaked at number two on the Billboard Hot 100 chart. The song's popularity helped to popularize the new genre of music known as "Eurodance."
In addition to its commercial success, "Pump Up the Jam" has also had a lasting cultural impact. The song has been featured in several movies, TV shows, and commercials over the years, and its iconic "pump up the jam" catchphrase has become a popular cultural reference.
Lyrics and Music
The song's lyrics are relatively simple, with the chorus consisting of the repeated phrase "pump up the jam," followed by "pump it up, while your feet are stomping, and the jam is pumping."
Musically, the song features a catchy synth melody, electronic drums, and a prominent bassline. The song's use of sampling, including a sample from the song "Get Up (Before the Night Is Over)" by Belgian artist Ray Slijngaard, helped to create its distinctive sound.
Conclusion
In summary, "Pump Up the Jam" by Technotronic is a classic dance song that helped to popularize the genre of Eurodance. Its catchy melody, iconic catchphrase, and innovative use of sampling have made it a lasting cultural touchstone.
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