"Bo Knows" was an advertising campaign for Nike cross-training shoes that ran in 1989 and 1990 and featured professional baseball and American football player Bo Jackson.

Bo Knows An unlikely spokesperson, who Pearlman describes in the book as “still struggling with stuttering” and as “largely void of charisma,” Nike took full advantage of Jackson's star power in the late '80s and early '90s, running a campaign called “Bo Knows” that ended up becoming one of its most iconic.

Pepsi launched a four part campaign which saw Jackson chased down by the paparazzi and fans. The adverts differed from previous editions by ramping up the Pepsi references throughout. It was released during the same year as Jackson's 'Moonwalker' movie and had several homages to the film.

“It was a simple thing,” said the tagline's author, Dan Wieden, in a 2009 Adweek video interview that described the campaign's conception. Surprisingly, he attributed the slogan's origin to murderer Gary Gilmore, who famously exclaimed, “Let's do it!” before facing the firing squad.

Just Do It Just Do It or JDI for short is a trademark of shoe company Nike. The tagline was coined in 1988 at an advertising agency meeting.

Diana RossNipsey RussellJames BrownCharlie ChaplinWalt DisneyFred Astaire Michael Jackson/Influenced by

Often referred as the "King of Pop", his achievements helped to complete the desegregation of popular music in the United States and introduced an era of multiculturalism and integration that future generations of artists followed.

In an interview with Design Indaba, Wieden revealed the phrase was inspired by the final words of an death row inmate who was facing execution and said, "You know, let's do it." "I remember when I read that I was like, that's amazing. I mean how, in the face of that much uncertainty, do you push through that?

Just Do It or JDI for short is a trademark of shoe company Nike. The slogan was coined in 1988 at an advertising agency meeting. The founder of the Wieden+Kennedy agency, Dan Wieden, credits the inspiration for his "Just Do It" Nike slogan to death row Gary Gilmore's last words: "Let's do it."

This minimal logo is seen across all of Nike's branding - from it's fashion and footwear to its gear and applications. The Nike logo embodies the Nike brand. It's about inner strength, resilience and passion. It's about determination and fighting for what you want and not letting anything get in your way.

The Michael Jackson effect (also Michael Jackson problem) is a technical term used in the Wikimedia movement to refer to a cache stampede. A cache stampede is the system failure that results when there is high demand for a computed object that is presently uncomputed. Jackson performing in June 1988.

Jackson became known as the "King of Pop", a nickname that Jackson's publicists embraced. When Elizabeth Taylor presented him with the Soul Train Heritage Award in 1989, she called him "the true king of pop, rock and soul."