iSpot.tv helps advertisers measure the brand and business impact of TV and streaming advertising, from concept to airing to conversion.

Founder and CEO Sean Muller wrote in a letter to customers Wednesday that its platform represents “more than half of TV dollars in circulation.” 605 is set to bring iSpot tools for assessing ad effectiveness in consumer packaged goods, auto sales, credit card usage, location data, search trends, and surveys.

The company was founded in 2012 and is headquartered in Bellevue, Washington.

GRPs (Gross Rating Points) measure the size of an audience reached by a program and/ or schedule. It is the percentage of the target audience reached by a TV ad, multiplied by the frequency of its exposure during the schedule.

To set up a TV advertisement, the advertising company purchases an ad on a network or streaming service for a certain time frame, such as 15 or 30 seconds. They negotiate how many times the platform will run the ad and when the ad will appear.

iSpot.tv is a private company and not publicly traded.

iSpot. tv's 2021 revenue was $75M.

TAG TV is a Multicultural Canadian TV Channel that was established in September 2014 at Mississauga, ON, Canada. It was founded by a well known Canadian-Pakistani Journalist, writer and activist Tahir Aslam Gora.

We are the one and only Apple Premium reseller here, but we are a separate company from Apple and the Apple Stores.

A gross rating point (GRP) is a standardized measurement of a TV advertisement's success that tracks how much exposure an ad has received above all else. One GRP is equal to an ad being exposed to 1% of the total possible TV audience, or any household with a television.

GRPs are calculated slightly differently based on the medium, and GRP goals vary across verticals. In general, you should attempt to reach between 50-90% of your target market, and assume it will take at least three exposures for a viewer to act on an offer.

The study from MediaScience found that the “TV environment generated more visual attention as participants watched 71% of the ad, compared to just 30% of digital mobile ads - likely a result of the full-screen viewing experience versus the distractions inherent with the digital experience.”