Originally called 'Siglo XX' - 'siglo' is Spanish for century and the two 'X' Roman numerals represent the beer being named to commemorate the new, as then 20th, century. The modern Dos Equis name means 'two Xs'. First brewed in 1897 by a German brewer who established the Moctezuma brewery in Veracruz, Mexico in 1884.

Heineken Dos Equis, Tecate, and Sol are all produced by Heineken-owned Cuauhtémoc Moctezuma Brewery, based in Monterrey, Mexico. The brewery was founded in 1890 and currently operates in several locations throughout Mexico: Monterrey, Guadalajara, Toluca, Tecate, Orizaba, and Meoqui.

Jonathan Goldsmith the most interesting man in the world! … and his real name is Jonathan Goldsmith. Originally featured in a small number of ads by an agency called EuroRSCG, New York, Goldsmith had small parts in shows and movies throughout his career.

Besides sales, the most telling metric of success for the campaign was in the public's willingness to not only tolerate the ads but to actively seek them out. Search YouTube for the ads, and you might not even see entries from Dos Equis or Euro RSCG, the marketing company responsible for the Man's birth.

Moctezuma, the last leader of the Aztecs, rules the land that is currently known as Mexico. He would come to be the inspiration for the Dos Equis® label design. Moctezuma famously confronted the Spanish conquistador, Hernán Cortés, and Dos Equis® celebrates his boldness.

Dos XX's non-threatening taste and texture makes it a safe bet for many situations. Like many Mexican style lagers, its passive flavor sees it often paired with salt or lime. If you dislike similar beers (Tecate, Corona, etc.) you probably will dislike Dos XX too.

Dos Equis (Spanish pronunciation: [ˈdos ekis]) is a lager that was brewed by the German Wilhelm Hasse in Mexico who originally founded the brewery and named it after the Aztec ruler Moctezuma.

American

On April 2nd, 1897, Wilhelm Hasse brewed his first batch of what was initially called Siglo XX, due to our world heading into its twentieth century. After the twentieth century the beer was then named Dos Equis, in reference to the double X seen on their previous beer, which stuck with many of its consumers.

The Most Interesting Man in the World is a well-traveled gentleman who presents his studious insights about society, human behavior, and popular products, while carefully stipulating that he doesn't always use or do these things. He is usually seen drinking a bottle of Dos Equis beer.

actor Fernando Lamas Goldsmith says actor Fernando Lamas was his inspiration for "The Most Interesting Man in the World." The two had become sailing buddies and Goldsmith perfected an impression of him.

Dos Equis is finally leaving “interesting” behind. The Mexican imported beer has a new tagline, “Get a Dos,” that ends the brand's association with the “Most Interesting Man in the World” campaign.