The Lincoln Motor Company is an iconic American automobile manufacturer that has carved its name in the annals of automotive history. Founded in 1917 by Henry M. Leland, the company has been synonymou...
In recent years, Lincoln has made a big push to revamp its brand image and appeal to a younger, more style-conscious demographic. One of the ways it has done so is by releasing sleek and stylish cars, such as the MKZ, which incorporates a unique blend of luxury, style, and performance.
To help promote the new MKZ, Lincoln released a TV commercial featuring veteran actor John Slattery. The ad portrays Slattery as a man of refined taste and verve, who is unabashedly enamored with the car's sleek design and luxurious features.
The commercial begins with Slattery striding confidently down a city street wearing a stylish suit and a pair of sunglasses. As he walks, he catches the eye of passersby, who react with a mix of admiration and envy. The camera pans over to the sleek, silver Lincoln MKZ parked at the curb, and Slattery moves over and slides into the driver's seat.
As he sets off down the road, the camera shows off the car's features: its distinctive grill, its sleek and aerodynamic body, and its comfortable and luxurious interior. Slattery narrates the commercial, detailing each feature and highlighting the car's superior performance and handling. All the while, Slattery exudes confidence and poise, perfectly encapsulating the Lincoln brand's emphasis on luxury, style, and performance.
The commercial ends with Slattery pulling up to a valet stand outside a chic restaurant, where he hands the keys to a waiting valet. As he walks by, a young woman turns to look at him admiringly, clearly impressed by both his style and his ride.
Overall, the Lincoln MKZ commercial featuring John Slattery is a sophisticated and stylish ad that perfectly showcases the car's high-end features and appeal to a discerning, style-conscious demographic.
Lincoln TV Commercial For Lincoln MKZ produced for Lincoln Motor Company was first shown on television on July 25, 2012.
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