Johnny Depp is back as the face of Dior's Sauvage fragrance. Depp, 60, appears in a new commercial for Dior, marking his first time promoting the product since his defamation trial against ex-wife Amber Heard in 2022, People reported.

A trail of cold wind stirs a land of dry wood and stone," he states, before concluding, "This is the call of Sauvage Eau.” Depp reportedly signed a three-year deal with Dior “at upwards of $20 million,” according to Variety. The outlet said that the partnership marked the largest men's fragrance deal in history.

2015 A rep for Depp declined comment. Since 2015, the “Pirates of the Caribbean” star has served as the face of Dior Sauvage, with an ad campaign that leaned into his image as a wild rocker.

Dior, notably, did not terminate Depp's brand ambassadorship during Depp's trial, per The New York Times. The fashion house also doubled down on its support for Depp, and signed a seven-figure, multiyear contract with him in 2022. Depp told the South China Morning Post that he was very touched by Dior's support.

Why is Johnny Depp still the face of Dior Sauvage? Because Sauvage refused to drop his contract. They were the only company that Johnny was contracted to who chose not to believe Amber Head's alligations. In return, Johnny's fans made sure that Sauvage's profits increased because of their loyalty to Johnny.

$20 million Johnny Depp has signed a reported historic deal to remain the face of Dior men's fragrance Sauvage as the star continues his post-Amber Heard defamation trial comeback. Depp's more than $20 million three-year deal with Dior is the highest for any men's cologne, according to Variety.

A trail of cold wind stirs a land of dry wood and stone," he states, before concluding, "This is the call of Sauvage Eau.” Depp reportedly signed a three-year deal with Dior “at upwards of $20 million,” according to Variety. The outlet said that the partnership marked the largest men's fragrance deal in history.

US$20 million Johnny Depp just signed the biggest men's fragrance deal ever: the face of Dior Sauvage for 3 more years will take home US$20 million – and LVMH's Bernard Arnault credited him for the scent's success. Johnny Depp is breathing in the sweet smell of success.

'Johnny Depp is seen as a role model and in light of what has happened it would be respectful to victims of domestic abuse and violence to remove him from the ad,' she said. However, as marketing experts have been quick to point out, Dior is simply following the money.

Summary. Johnny Depp's portrayal of Captain Jack Sparrow was the key to the success of the Pirates of the Caribbean franchise, earning him a whopping $265 million for the first five films. Despite Depp's massive earnings, he famously stated that he was paid too much for his role in the franchise.

$20 million Depp reportedly signed a three-year deal with Dior “at upwards of $20 million,” according to Variety.

With his $20 million deal, Johnny overtakes Robert Pattinson as the highest-paid spokesman for a cologne.