Malibu Rum is a well-known company that produces flavored rum. The company was founded in 1895 in Barbados, where the first batch of rum was made. The brand was purchased by Pernod Ricard in 2005, and...
Malibu Red is a brand of rum that was released in 2012 by the Malibu Rum company. To promote the brand, the company released a television commercial featuring the popular American R&B singer, Ne-Yo. The advertisement was created by the advertising agency La Comunidad, and it was aimed at portraying Malibu Red as a sophisticated and trendy drink that appeals to a young and urban demographic.
In the TV commercial, Ne-Yo is portrayed as the star of a lavish party that is taking place at a mansion overlooking the ocean. The mansion is filled with beautiful people, and the atmosphere is one of glamour and exclusivity. Ne-Yo is seen mingling with guests and sipping on a glass of Malibu Red, which he describes as a blend of smooth Caribbean rum and fiery tequila.
Throughout the commercial, Ne-Yo is accompanied by a sultry and seductive female dancer who performs an elaborate routine that combines elements of Latin dance and urban hip hop. The dancer is seen twirling around Ne-Yo as he sings a catchy tune about the irresistible taste of Malibu Red.
As the commercial draws to a close, Ne-Yo and the dancer take to the dance floor and perform a final routine that showcases both their talents and the sophistication of the Malibu Red brand. The scene then fades to black, leaving the viewer with a sense of the luxurious lifestyle that Malibu Red can bring.
Overall, the Malibu Red TV commercial featuring Ne-Yo was a highly successful marketing campaign that helped to establish the brand as a premium and fashionable drink. The combination of Ne-Yo's star power, the stunning visuals, and the catchy soundtrack all worked together to create a captivating and memorable advertisement that resonated with audiences around the world.
Malibu Red TV Commercial produced for Malibu Rum was first shown on television on June 30, 2013.
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