What the Kel-Tec RDB TV commercial - Lights Out is about.

Kel-Tec RDB TV Spot, 'Lights Out' is an advertisement for Kel-Tec's RDB rifle, a firearm known for its reliability, accuracy, and versatility. The commercial opens with a dark and deserted alleyway where a lone gunman is approaching a group of people. Suddenly, the lights go out, plunging the entire area into darkness.

The gunman, clearly startled by the sudden darkness, tries to escape from the alleyway but realizes he is trapped. As he's frantically searching for a way out, he hears something that sends chills down his spine: the RDB rifle being chambered. The sound is so striking that it effectively stops the gunman in his tracks.

Next, we see a close-up of the RDB rifle as the camera zooms in on it. The rifle is sleek, with a matte black finish and a streamlined profile. The commercial then shows Kel-Tec's logo, which accentuates the minimalist design of the brand.

The ad ends with the message "Kel-Tec RDB. Light it up when it counts," as a reference to the RDB's reliability and responsiveness in even the most dangerous situations.

Overall, the Kel-Tec RDB TV Spot, 'Lights Out' is a well-executed advertisement that effectively highlights the RDB's superior features. The use of darkness as a backdrop not only creates a sense of unease but also showcases the rifle's impressive night vision capabilities, which is a feature that is imperative in its field of application.

Kel-Tec RDB TV commercial - Lights Out produced for Kel-Tec was first shown on television on April 13, 2016.