What the GlaxoSmithKline TV commercial - La culebrilla is about.

GlaxoSmithKline, a leading pharmaceutical company, released a TV spot in Spanish titled "La culebrilla" to promote its shingles vaccine - Shingrix. The ad showcases the consequences of shingles, which is a painful and debilitating condition caused by the same virus that causes chickenpox.

The commercial opens with a man in his 60s who is experiencing intense pain along his torso. As he struggles with the pain, the camera zooms in on a red and blistered rash that wraps around his waist, hinting at the horrors of shingles. The voiceover explains that this is 'La culebrilla,' which is Spanish for shingles, and it is caused by the reactivation of the chickenpox virus in the body.

The ad goes on to show how shingles can disrupt one's daily life, leaving them in excruciating pain and discomfort. We see the man confined to his bed, unable to move, as his family worries about his health. The voiceover informs viewers that the best way to prevent shingles is by getting vaccinated with Shingrix, which is proven to be more than 90% effective against the virus.

The TV spot then shifts to a message of hope, as the man is shown outside, enjoying time with his family after receiving the Shingrix vaccine. The voiceover encourages viewers 50 years and older to talk to their doctor about getting vaccinated and protecting themselves from this painful and potentially life-altering condition.

In summary, the GlaxoSmithKline TV spot, 'La culebrilla', effectively uses emotional storytelling to highlight the devastating impacts of shingles while promoting their shingles vaccine, Shingrix. The ad encourages viewers to take steps to protect themselves and their loved ones from the debilitating effects of the virus.

GlaxoSmithKline TV commercial - La culebrilla produced for GlaxoSmithKline was first shown on television on October 26, 2022.