What the PEAK Radiator Guarantee TV commercial - The Jump is about.

PEAK Radiator Guarantee TV spot, 'The Jump' Featuring Willie Robertson follows Willie Robertson, the famous duck hunter and reality television personality, as he jumps his truck over a massive pile of radiators. The premise of the advertisement is that PEAK is featuring a new Radiator Guarantee, which means they're so confident in their product's quality, they're willing to go to extreme lengths to test it.

The commercial begins with Willie standing next to his truck, describing how confident he is with his vehicle’s PEAK radiator. The camera then cuts to Willie driving his truck towards the massive pile of radiators in front of him. As he nears the mound, the truck picks up speed and lifts off towards the pile. The camera switches to a slow-motion shot of the truck soaring above the pile, which looks like an impossible stunt.

However, the truck passes through the pile with ease and continues to fly across an empty field before landing back on the ground. As the truck comes to a stop, Willie confidently proclaims,"That's how much I trust my PEAK Radiator." The camera then cuts to the PEAK Radiator logo with the tagline, "Guaranteed for Life." The ad encourages viewers to trust the quality of PEAK's radiators, stating that the product is so good that you can take extreme measures to test it and still feel safe.

The commercial was undoubtedly daring and eye-catching, standing out among other advertisements with its impressive stunt. However, it also conveyed a message of trust and confidence, indicating the durability and effectiveness of PEAK Radiators.

PEAK Radiator Guarantee TV commercial - The Jump produced for PEAK was first shown on television on June 29, 2014.