What the Filter Easy TV commercial - When Was the Last Time You Changed This? is about.

Filter Easy is an air filter delivery service that aims to make it easy for homeowners to keep their air filters clean and efficient. In their TV spot titled 'When Was the Last Time You Changed This?' the company highlights the importance of changing air filters regularly as a key component to maintaining a healthy home.

The ad opens with a shot of a typical home air filter, covered in dust and debris. A narrator asks the question, "When was the last time you changed this?" while music that conveys a sense of urgency plays in the background. The next scene shows a family going about their day, but with exaggerated symptoms of breathing in dirty air such as coughing and sneezing.

The ad then shifts focus to the convenience of Filter Easy's service. With a quick visit to their website, customers can sign up for the Filter Easy subscription service, which delivers high-quality air filters directly to their doorstep on a regular schedule. The ad emphasizes the time-saving and health benefits of using this service, as well as the peace of mind that comes from knowing your family is breathing clean air.

Overall, the Filter Easy TV spot delivers a message that is clear and concise, with a powerful visual message that illustrates the importance of changing air filters regularly. It encourages viewers to take action and sign up for the service, while also highlighting the benefits of doing so. In doing this, they are helping homeowners to eliminate the hassle of remembering to change air filters and ensuring that everyone in the home can breathe clean air.

Filter Easy TV commercial - When Was the Last Time You Changed This? produced for Second Nature was first shown on television on August 6, 2018.