What the Allstate TV commercial - Keep Riders Riding is about.

Allstate's TV Spot, 'Keep Riders Riding' is an emotional and impactful commercial that aims to help motorcycle riders stay on the road by providing them with proper protection. The ad starts by showing a group of bikers riding together into the sunset on a beautiful mountain road. One of the riders falls off his bike and slides across the pavement. The others rush to help him, and it becomes clear that he has suffered serious injuries.

Cut to the hospital, where we see the injured rider surrounded by his friends and family. He looks understandably sad and helpless as he lays in his bed. But then, the Allstate agent arrives, offering him the protection he needs to get back on the road. The ad then shows the rider recovering and ultimately riding again, thanks to Allstate's protection.

The Allstate TV Spot effectively showcases the importance of having motorcycle insurance and how it can help riders get back on their feet after an accident. The ad is emotional and powerful, as it shows the consequences of not having protection and the impact it can have on families and loved ones.

Overall, Allstate's 'Keep Riders Riding' is a well-crafted and thought-provoking commercial that resonates with anyone who loves to ride. It encourages riders to never give up on the open road and to always have proper protection.

Allstate TV commercial - Keep Riders Riding produced for Allstate was first shown on television on February 16, 2014.