What the Applebees TV commercial - Lunch Decoy is about.

Title: Applebee's TV Spot, 'Lunch Decoy'

In this creative and engaging TV spot, Applebee's introduces viewers to the concept of "Lunch Decoy," a captivating strategy that promises an exciting dining experience. The commercial explores the idea of enticing the viewers away from their mundane lunch routines and inviting them to indulge in a mouthwatering meal at Applebee's.

As the spot opens, we see a bustling city backdrop filled with people busy with their daily routines. The scene quickly transitions to a group of colleagues sitting down for lunch at a drab and uninspiring restaurant. The atmosphere is dull, the food lacks excitement, and the group seems disheartened.

Just as they begin to settle into their lackluster meal, a mischievous grin appears on one of their faces. This character, known as the "Lunch Decoy," stands up abruptly and declares, "Friends, today we break free from this lunchtime monotony!"

Suddenly, the world around them comes to life. The walls of the restaurant vanish, revealing a vibrant and dynamic Applebee's location, bursting with energy. Colorful confetti rains from above, and the sound of laughter and music fills the air. The Lunch Decoy becomes the embodiment of their desire for adventure, urging them to join in.

Next, we witness a montage of mouthwatering dishes being served, each one more tantalizing than the last. Juicy burgers, sizzling fajitas, flavorful salads, and decadent desserts dance across the screen, leaving the viewers hungry for more.

The Lunch Decoy playfully encourages the colleagues to put aside their preconceived notions and embrace this exciting lunchtime escape. He promises a break from the ordinary, beckoning them to trade bland sandwiches for bold flavors, and dreary cafeteria tables for vibrant booths filled with laughter.

As the commercial draws to a close, we see the colleagues laughing, clinking glasses, and cherishing their newfound lunchtime joy. The Lunch Decoy sends them off with a mischievous smile and a final message, "Escape the mundane and make every lunch a memorable one. Applebee's, where lunchtime is never ordinary!"

The TV spot ends with the Applebee's logo appearing on the screen, accompanied by a catchy jingle that echoes the vibrant energy depicted in the commercial.

Overall, the Applebee's TV Spot, 'Lunch Decoy,' captivates viewers with its imaginative concept and compelling visuals. It compels them to break free from their predictable lunch routines and embrace the exciting possibilities that await at Applebee's. With its dynamic energy, mouthwatering food, and a mischievous Lunch Decoy leading the way, this TV spot promises an extraordinary lunchtime experience that viewers won't soon forget.

Applebees TV commercial - Lunch Decoy produced for Applebee's was first shown on television on July 28, 2013.