Gatorade is a sports-drink brand that has been around since 1965, invented by a team of researchers at the University of Florida. The company is now a subsidiary of PepsiCo, and its signature product...
The Gatorade Flow TV Spot, titled 'REAL SMOOTH' featuring Patrick Kane and Duncan Keith is a well-executed ad campaign that showcases the smooth movements of two NHL stars while highlighting the new Gatorade Flow thirst quencher.
The TV spot begins with Kane performing some of his hockey moves on the ice. As he completes his move, the camera pans out to show a bottle of Gatorade Flow in his hand, signaling that the drink is fueling his performance. The ad then cuts to Keith, who is also seen performing some smooth moves with his hockey stick, and holding a bottle of Gatorade Flow.
The ad continues back and forth between the two athletes, highlighting the thirst-quenching effects of the Gatorade Flow as they smoothy execute their moves. Close-ups of the drink are shown, emphasizing its delicious fruity taste and its ability to efficiently replenish fluids during intense activities.
The Gatorade Flow TV Spot is a perfect representation of how athletes can stay hydrated while maintaining optimal performance. The use of Patrick Kane and Duncan Keith, two highly respected NHL athletes, adds credibility to the ad campaign. As they execute their moves with grace and precision, the visual effects used in the ad underscore Gatorade Flow's ability to keep athletes at their best.
In conclusion, the Gatorade Flow TV Spot, 'REAL SMOOTH' featuring Patrick Kane and Duncan Keith, is a well-crafted and seamlessly executed ad campaign that highlights the benefits of the new thirst-quencher. The ad showcases the smooth performance of the athletes while promoting the drink’s hydrating qualities, which undoubtedly reinforced Gatorade's brand positioning in the market.
Gatorade Flow TV commercial - REAL SMOOTH produced for Gatorade was first shown on television on March 26, 2018.
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