Fruit of the Loom is a global manufacturer and marketer of high-quality, comfortable and affordable underwear, t-shirts, and knitwear for adults and children. The company was founded in 1851 and is he...
The Fruit of the Loom TV spot, 'CoolZone Fly,' is a commercial promoting the brand's new line of men's underwear featuring a unique CoolZone Fly. The ad begins by showcasing a man wearing the new Fruit of the Loom underwear, who is shown sweating profusely while performing various activities, such as playing basketball and riding a bike.
As viewers watch the man struggling with the heat, a voice-over explains that traditional underwear can cause discomfort and sweat, especially when it’s hot outside. But with the new CoolZone Fly technology from Fruit of the Loom, this problem can be solved.
The CoolZone Fly is designed to keep the wearer cool and comfortable by providing excellent ventilation and airflow through a specially designed opening in the underwear. The commercial showcases various shots of the CoolZone Fly opening, highlighting its unique design and functionality.
The ad concludes by emphasizing that Fruit of the Loom has been providing comfortable and high-quality underwear for over 160 years, and their newest CoolZone Fly line is just another way they're providing solutions to men's everyday problems.
Overall, the 'CoolZone Fly' TV spot from Fruit of the Loom is a clever and effective way to promote the brand's newest product line while highlighting its commitment to providing comfortable and innovative underwear to men.
Fruit of the Loom TV commercial - CoolZone Fly produced for Fruit of the Loom was first shown on television on June 14, 2020.
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