Sign up to track 374 nationally aired TV ad campaigns for BMW, a Super Bowl advertiser. In the past 30 days, BMW has had 1,110 airings and earned an airing rank of #870 with a spend ranking of #230 as compared to all other advertisers.

The fact that BMW marketing strategy concentrates on high-end segments on a global scale and consistently defines premium brand identification renders success. Trendsetting and attractive product range deliberately targets affluent customers and demonstrates the success of the automaker's global marketing strategy.

Long-range and mid-range television and radio advertising are one of BMW's go-to tactics to increase brand exposure. Special promotions like the BMW Road Home Sales Event encourage customers to take advantage of a limited-time offer for select models.

STRATEGIC APPROACH. We focus on our customers and meet their needs which differ across the world. We combine pioneering technologies, emotional products, and personalised customer support to create a unique overall experience.

BMW's marketing strategy is centred around their strong dedication to brand positioning. BMW is more than just a company that makes cars. It represents luxury, exceptional craftsmanship, and the pure joy of driving. The brand's tagline, "The Ultimate Driving Machine," is something that has really stuck with consumers.

This Is How BMW's Marketing Strategy Attracted More Customers

• Brand Positioning and Premium Identity.
• Understanding Target Audiences.
• BMW's Most Successful Marketing Campaign.
• Emotional Branding.
• Multi-Channel Marketing Approach.
• Digital Innovation and Online Presence.
• Environmental Initiatives and Sustainability.

STRATEGIC APPROACH. We focus on our customers and meet their needs which differ across the world. We combine pioneering technologies, emotional products, and personalised customer support to create a unique overall experience.

The BMW Group aspires to be the most successful, most sustainable premium manufacturer for individual mobility.

BMW is known for their superior engineering, innovative technology, luxurious comfort, and impressive resale value. They offer a variety of models to cater to different needs and are committed to providing an ultimate driving experience.

According to BMW, the new strategy will build on three main pillars; lean, green and digital, promoting efficiency, sustainability and digitalization, respectively.

Today, the BMW Group, with more than 30 production and assembly facilities as well as a global sales network, is the world's leading manufacturer of premium automobiles and motorcycles, and provider of premium financial and mobility services.

Some common ADAS features in BMW cars include:

• Lane Departure Warning.
• Blind Spot Detection.
• Forward Collision Warning.
• Automatic Emergency Braking.
• Adaptive Cruise Control.
• Surround View Camera System.
• Parking Assistance.