What the Lyft TV commercial - Riding West is about.

Lyft is a ride-hailing company that has built its brand around providing a fun, safe, and affordable way to travel. In one of its recent TV spots, called 'Riding West,' Lyft teamed up with Jeff Bridges, a legendary American actor and musician, to showcase the freedom and adventure of taking a Lyft ride.

The ad begins with Jeff Bridges walking out of a rustic cabin in the western countryside, sporting an impressive cowboy hat and an easygoing smile. The camera follows him as he hops into a Chevy car and starts driving. As he takes in the vast, beautiful landscapes of the West, Jeff Bridges begins to talk about the joy of exploring. He describes how every new destination brings new experiences and how every twist and turn in the road is a new adventure.

The conversation then shifts to the benefits of taking a Lyft ride, as Jeff Bridges tells the viewer that sharing a ride allows you to connect with others and build a sense of community. He emphasizes how the lack of stress that comes with not driving allows riders to immerse themselves in the journey itself, rather than worrying about the destination.

As Jeff Bridges concludes his monologue, he smiles at the driver and thanks them for the ride. The ad wraps up with a quick glimpse of the Lyft logo and a clear message - Lyft is not just a ride-hailing service, but a platform for community building, adventure, and discovery.

Overall, the 'Riding West' TV spot does an excellent job of capturing the essence of Lyft's brand and its unique value proposition. By teaming up with Jeff Bridges, Lyft adds a layer of authenticity and credibility to the story, reinforcing its messaging and leaving viewers feeling inspired to take a Lyft ride and explore the world around them.

Lyft TV commercial - Riding West produced for Lyft was first shown on television on September 9, 2017.