Whipple told his customers: "Please don't squeeze the Charmin!", emphasizing its softness in more than 500 advertisements between 1964 and 1985, and later returning in 1999–2000. The country song "Don' Squeeze My Sharmon", which was a minor hit for Charlie Walker in 1967, was inspired by the ad campaign for Charmin.

Nope Charmin ultra soft is so soft you'll have to remind your family they can use less Charmin ultra soft is made with extra cushions that are soft and more absorbent.

CHARMIN ULTRA SOFT Our pulp is sourced from softwood and hardwood trees.

Appearance. A family of bears with red, blue and tan fur that love potty training and not leaving little pieces behind. Their names are Leonard, Dylan, Amy, Bill and Molly.

Ever wondered where the name Charmin came from? An employee at the Hoberg Paper Company in Green Bay, Wisconsin, once described their toilet paper as “charming” and boom just like that Charmin was born. The design reflected feminine fashions of the time. Charmin's always been known to be soft like a baby's bottom.

"Please don't squeeze the Charmin," words that helped propel the Procter & Gamble toilet paper brand to the top of the heap in 1969. The memorable line is credited to John Chervokas, a junior copywriter at Benton & Bowles in 1964 when the idea first came to him.

Growing global demand, particularly in China, and tight supply have pushed up prices, said Arnaud Franco, a senior analyst at the Pulp and Paper Products Council.

The little dog on the package was supposed to convey vulnerability and a need for gentle treatment, a company rep told the New York Times. At around the same time, Procter & Gamble decided to bring in its own ringer from the United Kingdom, and the Charmin Bear arrived on our shores in 2000.

Procter & Gamble - the company that produces Charmin - has plant locations in 31 cities in the U.S., including Phoenix, where they manufacture a variety of products. Big toilet paper manufacturing sites are in Pennsylvania, California and a few other states.

Life is like a roll of toilet paper. The closer to the end you get the faster it moves.

The first toilet paper close to what we know was invented and sold by Joseph Gayetty for the medicinal use for those suffering from hemorrhoids. It cost 50 cents for 500 sheets. Gayetty's paper never became popular; however, in the 1870s, brothers Irvin and Clarence Scott started the Scott Paper Company.

22 Carat Gold Toilet Paper Roll is the Most Expensive Disposable Item. If you have money to burn, why not wipe your bum with it instead? This unbelievable 22 carat gold toilet paper roll provides you with a means to quickly waste a great deal of wealth -- but then, that's a measure of status.