Yelp is an American-based multinational company that provides a platform for local businesses to promote their services. The company was founded in 2004 by Jeremy Stoppelman and Russel Simmons, and ha...
Yelp's TV spot titled "Wedding Day" portrays the sheer importance of the perfect wedding day and how Yelp can play a significant role in achieving it. The commercial opens with a shot of a bride dressed in a beautiful white gown standing at the altar and about to exchange vows with her groom. Suddenly, the entire wedding party is in a state of uproar and chaos, and the bride discovers that the wedding cake she's ordered is nothing like what she had envisioned.
As the bride panics and struggles to come to terms with the wedding cake disaster, her bridesmaid, who happens to be a Yelp user, comes to the rescue. She pulls out her phone, opens up the Yelp app, and searches for the best bakery in the area. The bride's relief is palpable when she realizes that there is still hope to save her wedding day.
Cut to the bakery where the Yelp user has just arrived. She meets the baker who quickly adeptly creates a beautiful wedding cake that delights everyone and brings a smile back to the bride's face. The commercial ends with a shot of the newlyweds' first dance with the satisfied Yelp user nodding in approval.
In essence, the “Wedding Day” spot highlights the importance of a flawless wedding day and how Yelp can help make that happen with their extensive business listings and reviews. It shows how Yelp can be a valuable tool to navigate through these stress-filled experiences conveniently and especially during weddings, a perfect day that no one wants to go wrong.
Yelp TV commercial - Wedding Day produced for Yelp was first shown on television on September 7, 2015.
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