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Advertisers of the Old Spice Sweat Defense TV Spot, 'Radio Daze'

Old Spice Sweat Defense TV commercial - Radio Daze
Old Spice

Old Spice is an iconic American brand that has been in the business of creating men's grooming products since 1938. Known for its distinctive and memorable advertisements, Old Spice has solidified its...

What the Old Spice Sweat Defense TV commercial - Radio Daze is about.

Old Spice Sweat Defense TV commercial - Radio Daze

The Old Spice Sweat Defense TV spot, 'Radio Daze,' is a hilarious commercial featuring the brand's signature humor and distinctive style. The commercial opens with a young man sitting in a recording studio, nervously preparing himself to sing a jingle for a deodorant commercial. The recording engineer encourages him with a smile, but as soon as the young man starts singing, he is overcome by the stench of his own sweat.

As the man begins to sweat profusely, the recording engineer recoils in disgust, unable to handle the smell. Suddenly, a group of musicians in the recording booth next door break into a version of the iconic hit song, "Relax" by Frankie Goes to Hollywood, with the lyrics changed to promote Old Spice Sweat Defense Deodorant. The song's catchy beat and infectious lyrics encourage the young man to keep singing, reminding him that with Old Spice Sweat Defense, he doesn't need to worry about sweat and odor.

The Old Spice Sweat Defense TV spot, 'Radio Daze,' is a clever and entertaining commercial showcasing the brand's commitment to offering effective, high-quality deodorant solutions to its customers. The ad's unique approach and memorable jingle are sure to stick in viewers' minds, making them more likely to consider Old Spice when shopping for deodorants.

Old Spice Sweat Defense TV commercial - Radio Daze produced for Old Spice was first shown on television on June 4, 2017.

Frequently Asked Questions about old spice sweat defense tv spot, 'radio daze'

The ads were full of absurdity and hyperbole, showcasing Mustafa in a variety of humorous and outrageous situations. The message was clear: Old Spice was not just the choice for older men, but was also a product for young, modern, and adventurous men.

Part of the commercial's popularity had to do with its appeal on emotions in the form of exaggeration, humor, and irony in its stereotypical representation of a fit and handsome wealthy man who gets a lot of attention from women and who makes fun of a more feminine men.

After making her Old Spice commercial debut in October, she stars in a brand new hilarious spot alongside Deon Cole and Gabrielle Dennis that highlights the new Wilderness Aluminum Free Dry Spray and continues the campaign's focus on diversity both in front of and behind the camera.

"It's the lavender and mint for me." Old Spice released today a new ad today in its ongoing “Men Have Skin Too,” campaign - once again featuring actress Gabrielle Dennis, the face of the campaign: comedian Deon Cole, and an appearance by actress La La Anthony.

One major Old Spice lawsuit involved claims about its deodorants containing the known carcinogen benzene. The presence of cancer-causing chemicals in Old Spice and Secret deodorants is behind a class-action lawsuit against Procter & Gamble.

A lawsuit claims Old Spice deodorant caused chemical burns. In the proposed class-action lawsuit, Colley sought $25,000 in damages, per Kerkman & Dunn. A class-action lawsuit intended to recover damages for multiple plaintiffs, and the total cost to Procter & Gamble could have been at least $5 million.

Isaiah Mustafa The Man Your Man Could Smell Like

Isaiah Mustafa as "The Man Your Man Could Smell Like"
AgencyWieden+Kennedy
CountryUnited States
Preceded byDifferent Scents for Different Gents
Official websiteoldspice.com/en-US/videos/video/22/the-man-your-man-could-smell-like/

Dolph Lundgren A de-aged Dolph Lundgren is a very sweaty action hero in a weird new Old Spice ad. Lundgren became an action superstar when he played hulking Russian boxer Ivan Drago alongside Sylvester Stallone in 1985's Rocky IV.

That's why i got a demi-me to play me in this commercial. And i got a double me to get away in and another me for emotional. Support you got this. Use old spice duos and new invisible spray.

Old Spice debuts the third chapter of the award-winning 'Men Have Skin Too' campaign with an evolution of the storyline featuring Deon Cole and Gabrielle Dennis. Alongside the couple is a new cameo from actress, producer, philanthropist, and entrepreneur La La Anthony.

The Case. Rodney Colley a man from Alexandria, Va., is the lead plaintiff in the suit. He complained individually and on behalf of others similarly situated; meaning those who have also suffered burns and rashes from the named Old Spice products.

Old Spice is named for the reassuring, nostalgic fragrance of this invigorating perfume made with spices. Old Spice, the world's best selling men's fragrance, was originally a perfume for women.

Videos

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Agenices

Agenices of the Old Spice Sweat Defense TV Spot, 'Radio Daze'

Old Spice Sweat Defense TV commercial - Radio Daze
Gifted Youth

Gifted Youth Production CompanyGifted Youth is a full-service creative production with offices in Los Angeles and New York City. They create content for television, the web, and mobile devices, using...

Old Spice Sweat Defense TV commercial - Radio Daze
Publicis

Publicis is a multinational advertising and public relations company headquartered in France. The company is one of the oldest and largest marketing and communications organizations in the world, with...

Old Spice Sweat Defense TV commercial - Radio Daze
Wieden+Kennedy

Wieden+Kennedy is a globally renowned creative advertising agency with its headquarters in Portland, Oregon. The company was founded in 1982 by two individuals by the name Dan Wieden and David Kennedy...

Products

Products Advertised

Old Spice Pure Sport Plus Hardest Working Collection Sweat Defense Soft Solid
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