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Advertisers of the Mountain Dew Kickstart Super Bowl 2016 TV Spot, 'Puppymonkeybaby'

Mountain Dew Kickstart Super Bowl 2016 TV commercial - Puppymonkeybaby
Mountain Dew

Mountain Dew is a well-known and beloved soft drink brand that has captured the hearts and taste buds of people around the world. Since its creation in 1940, Mountain Dew has been synonymous with adve...

What the Mountain Dew Kickstart Super Bowl 2016 TV commercial - Puppymonkeybaby is about.

Mountain Dew Kickstart Super Bowl 2016 TV commercial - Puppymonkeybaby

In 2016, Mountain Dew unleashed a Super Bowl TV spot that left viewers equal parts amused, confused, and intrigued. Titled 'Puppymonkeybaby,' this commercial quickly became a talking point, creating a flurry of online discussions and memes.

The TV spot begins innocently enough, with a group of friends lounging on a couch in what appears to be a living room. As they debate over which beverage to choose, their attention is suddenly diverted by a knock at the door. Enter the Puppymonkeybaby, a creature that is exactly what its name suggests.

A hilarious amalgamation of a puppy's head, a monkey's torso, and a baby's legs, the Puppymonkeybaby wasted no time in becoming the center of attention. Wearing a diaper and equipped with a Mountain Dew helmet, it burst into the room, dancing and chanting its unique name.

The friends are understandably taken aback by this unexpected visitor, but their initial shock quickly turns to amusement as the Puppymonkeybaby demonstrates its unique ability to simultaneously entertain and creep people out. It hops around, delivering cans of Mountain Dew Kickstart to each person, all the while singing its catchy jingle: "Puppymonkeybaby, Puppymonkeybaby, Puppymonkeybaby."

As the commercial progresses, it becomes clear that Mountain Dew is promoting their new Kickstart beverage as the perfect blend of three energizing elements - puppy energy, monkey antics, and the rejuvenating power of a baby. The Puppymonkeybaby serves as a mascot, embodying the excitement and energy that Kickstart is meant to provide.

The 'Puppymonkeybaby' TV spot was a bold and daring move by Mountain Dew, pushing the boundaries of creativity and absurdity. While the commercial left some scratching their heads, it undeniably succeeded in grabbing attention and sparking conversations.

Whether you loved it, hated it, or fell somewhere in between, the Puppymonkeybaby will forever hold a unique place in Super Bowl commercial history. It was a memorable and audacious marketing strategy that allowed Mountain Dew to stand out from the crowd and leave an indelible mark on viewers' minds.

Mountain Dew Kickstart Super Bowl 2016 TV commercial - Puppymonkeybaby produced for Mountain Dew was first shown on television on February 6, 2016.

Song from commercial Mountain Dew Kickstart Super Bowl 2016 TV Spot, 'Puppymonkeybaby'

This commercial plays a song by Sound Lounge called Made For Commercial.

Frequently Asked Questions about mountain dew kickstart super bowl 2016 tv spot, 'puppymonkeybaby'

The ad, created by BBDO New York, was intended to promote Kickstart, a beverage combining Mountain Dew, fruit juice and caffeine. Like Kickstart, a puppymonkeybaby, evidently, also combines three things people love.

The commercial was by no means a hit in the Ad Meter ratings, mind you, landing 55th overall with a sub-4 rating (out of 10). But just as not all heroes wear capes, not all successful commercials end the night cloaked in greatness.

Mtn Dew In the original ad, which was from BBDO New York, he breaks into a living room, repeats his name over and over and licks the face of one of three guys sitting on a couch while inducing them to try the then-new Mtn Dew Kickstart, made from Mtn Dew, fruit juice and caffeine - or as the ad stated, "three awesome things ...

This Super Bowl, transport into the world of Mtn Dew Major Melon™. Whoever counts all the bottles of #MTNDEWMAJORMELON in our Super Bowl ad first, could win a million dollars. The ad features WWE Superstar and actor John Cena who will bring the larger than life flavor to fans nationwide.

then the ad likely wasn't aimed at you. Even though Mountain Dew spent an unholy amount to air an ad to the largest television audience of the year, they focused on a fairly small slice of that audience – the young men who look and act like those on the couch at the beginning of the spot.

The plan works and the monkey drops the dog, its fall cushioned by the thick undergrowth. Three residents then scramble towards the foliage. One of them manages to find the little puppy in the bushes and passes it back to the others. The puppy was later adopted.

Mpox was discovered in 1958 when two outbreaks of a pox-like disease occurred in colonies of monkeys kept for research. Despite being named “Monkeypox virus,” the source of the disease remains unknown. However, African rodents and non-human primates (like monkeys) might harbor the virus and infect people.

Agency BBDO was behind the ad, with Don Marshall Wilhelmi serving as creative director and copywriter.

Charlie Day PURCHASE, N.Y., Feb. 17, 2022 /PRNewswire/ -- MTN DEW® joins forces with actor and all-around funny man, Charlie Day, in an epic partnership taking aim at traditional advertising. MTN DEW, the original instigator brand, prides itself on taking a humorous approach in ads and life.

'Gremlins' Actor Zach Galligan and Gizmo Return for Mountain Dew Ad, 37 Years After Original Movie.

BBDO Agency BBDO was behind the ad, with Don Marshall Wilhelmi serving as creative director and copywriter. He reflected on the spot in MEL Magazine, saying, “It's probably the biggest TV investment that they can make because it's one of the few times during the year where people pay attention to ads.

The diaper-wearing furball with baby human legs shows up at the tail end of an ad that mocks over-the-top product placements and features NBA star Zach LaVine and actor and comedian Charlie Day.

Videos

Watch Mountain Dew Kickstart Super Bowl 2016 TV Commercial, 'Puppymonkeybaby'

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Actors

Actors who starred in Mountain Dew Kickstart Super Bowl 2016 TV Spot, 'Puppymonkeybaby'

Ryan Alosio photo
Agenices

Agenices of the Mountain Dew Kickstart Super Bowl 2016 TV Spot, 'Puppymonkeybaby'

Mountain Dew Kickstart Super Bowl 2016 TV commercial - Puppymonkeybaby
BBDO

BBDO is a global advertising agency with a rich history and proven track record of success. Founded in 1891, BBDO has grown to become one of the largest advertising agencies in the world, with over 15...

Mountain Dew Kickstart Super Bowl 2016 TV commercial - Puppymonkeybaby
OMD

OMD (Optimum Media Direction) is a global media agency with a presence in over 100 countries. The company was founded in 1991 and is headquartered in London, UK. OMD offers a wide range of services, i...

Mountain Dew Kickstart Super Bowl 2016 TV commercial - Puppymonkeybaby
Smith and Jones Films

Smith and Jones Films is a production company that specializes in creating impactful and unique films and videos. Founded in 2002 by Jane Smith and John Jones, the company has established a reputation...

Products

Products Advertised

Mountain Dew Kickstart Midnight Grape
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