What the Advance Auto Parts TV commercial - This Isnt a Fling -- Its a Commitment is about.
Advance Auto Parts has launched a new TV spot, titled 'This Isn't a Fling -- It's a Commitment,' aimed at showcasing the company's commitment to providing customers with their automotive needs. In the ad, a couple is shown at a car show where the husband is admiring vehicles, while the wife starts off uninterested. However, her attitude changes when she comes across the Advance Auto Parts booth. She is seen browsing through products, and then struck by the vast range of car parts, and the level of expertise the staff at Advance has to offer.
The commercial aims to emphasize the vast inventory of automotive parts that Advance Auto Parts offers and its knowledgeable employees, as the woman is impressed with the amount of knowledge and useful advice she gets from the staff at the booth. The slogan, "This isn't a fling – it's a commitment," is then displayed on the screen, showing the company's dedication to providing quality and reliable service, offering a dependable source for all automobile needs.
The ad also highlights the convenience of ordering online, picking up in-store, and free shipping for those who order parts online, but what really stands out is the deep commitment of the company to go the extra mile to satisfy the needs of their customers.
Overall, the TV spot is an impressive attempt by Advance Auto Parts to showcase their commitment to becoming more than just a parts provider. It's an invitation to build a relationship, a commitment to go beyond transactional sales, and will likely attract new customers, thrilled with the vast selection of parts and expertise available at Advance Auto Parts stores.
Advance Auto Parts TV commercial - This Isnt a Fling -- Its a Commitment produced for
Advance Auto Parts
was first shown on television on June 1, 2020.
Frequently Asked Questions about advance auto parts tv spot, 'this isn't a fling -- it's a commitment'
The new tagline is, “We're ready in Advance,” which replaces, “The best part is our people.” “We felt the new line would be a much better branded way to talk about Advance,” said vp and creative director Tom Gates. “This is a line they can own, and it says a lot about the company.”
It is the Mission of Advance Auto Parts to provide personal vehicle owners and enthusiasts with the vehicle related products and knowledge that fulfill their wants and needs at the right price. Our friendly, knowledgeable and professional staff will help inspire, educate and problem-solve for our customers. ""
Second quarter of 2023 Net sales totaled $2.7 billion, a 0.8% increase compared with the second quarter of the prior year, primarily driven by new store openings. This was partially offset by a decline of comparable store sales of 0.6%. Gross profit decreased 3.2% to $1.1 billion.
Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installer and do-it-yourself customers. Advance operates stores and Worldpac branches in the United States, Canada, Puerto Rico and the U.S. Virgin Islands.
A simple slogan will be much more catchy and easy to remember than a wordy one, but that doesn't mean it should be simplistic. Active language and powerful verbs instil a feeling of urgency in the reader, while clear language creates clarity and an easily understood message. Short and sweet is the way forward.
- Everything we do is driven by you: Ford.
- The Power of Dreams: Honda.
- The Best 4x4 by Far: Land Rover.
- The Art of Performance: Jaguar.
- We are not supercars, we are Lamborghini: Lamborghini.
- There is no substitute: Porsche.
- It's a Skoda, Honest: Skoda.
- The Ultimate Driving Machine: BMW.
With a mission statement, a company's customers and investors can rest assured that the company is fully committed to achieving its goals and maintaining its values. It is also useful to guide and motivate employees, keeping them in line with the company's values.
Both mission and vision statements are often combined into one comprehensive "mission statement" to define the organization's reason for existing and its outlook for internal and external audiences - like employees, partners, board members, consumers, and shareholders.
The sales decline was noted to be primarily driven by inflationary product costs that were not fully covered by pricing actions. In addition, unfavorable product mix and supply chain headwinds also contributed to gross margin deleverage in the quarter. Operating income came in at 2.6% of sales vs.
Advance Auto Parts and others have cited a lack of skilled accounting personnel for material weaknesses in their financial-reporting controls, a key predictor of restatements. The widening shortage of accountants has begun showing up in financial statements.
Included in the Automotive Sectors are NAICS 336 Transportation Equipment Manufacturing, NAICS 4231 Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers, and NAICS 8111 Automotive Repair and Maintenance.
Automotive supplier are defined as: Companies that manufacture goods that are used in the production process of an automobile or become part of an automobile, such that they supply these goods directly or indirectly to an automobile manufacturer, synonymous with Original Equipment Manufacturer (OEM).