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Rise of the Guardians Happy Meal TV Commercial
McDonald's

McDonald's is a leading fast-food chain of restaurants that was founded in 1940 by Richard and Maurice McDonald. With over 38,000 locations across the world, McDonald's is a recognized brand that serv...

What the Rise of the Guardians Happy Meal TV Commercial is about.

Rise of the Guardians Happy Meal TV Commercial

In a world where the innocence of childhood is treasured, a remarkable group known as the Guardians protect and bring joy to children around the globe. One sunny day, a magical partnership was formed between the Guardians and the beloved fast-food giant, McDonald's, resulting in an enchanting Rise of the Guardians Happy Meal TV commercial.

The commercial opens with a whimsical melody playing in the background, instantly captivating the audience's attention. Vibrant colors burst onto the screen, as if a rainbow had magically materialized before their eyes. The unmistakable scent of happiness fills the air as children nationwide eagerly watch the TV screen, their eyes brimming with anticipation.

As the enchanting atmosphere unfolds, the Guardians emerge one by one, showcasing their unique abilities and spreading their message of hope, belief, and joy. The charismatic and mischievous Jack Frost, with his icy blue eyes and mischievous smile, takes center stage, capturing the hearts of children with his playful charm.

Next, the brave and valiant Nicholas St. North, also known as Santa Claus, jovially declares his presence with his hearty laugh, reminding everyone that the holiday season is never too far away. The Tooth Fairy gracefully flutters in, her sparkling wings casting shimmering dust that carries the dreams and hopes of countless children.

As the commercial progresses, the courageous and agile Bunnymund, a towering figure dressed in vibrant green, showcases his prowess in handling boomerangs and promises endless Easter surprises for the lucky kids. Finally, the wise and ethereal Sandman, silent yet powerful, casts a spell of tranquility with his golden sand.

Among this magical display of characters, the Rise of the Guardians Happy Meal makes its grand entrance, glistening with excitement. The Happy Meal box is adorned with playful illustrations of the Guardians, encouraging children to embark on their own extraordinary adventures fueled by imagination.

With every Happy Meal purchase, children receive a delightful surprise - a miniature figurine of their favorite Guardian. Whether it's Jack Frost's mischievous grin or Santa Claus' jolly laughter, these figurines serve as tangible reminders of the power of belief and the importance of embracing the magic within.

The commercial concludes with a heartwarming scene, countless children unwrapping their Happy Meals, their faces now mirroring the joy and wonder that filled the screen moments earlier. The Guardians, united in their mission, seem to wink at the audience, as if urging them to join the ranks of believers and create their own extraordinary journeys.

As the theme song, a melody filled with hope and inspiration, plays in the background, the Rise of the Guardians Happy Meal TV commercial reminds us all that magic exists, especially when it is embraced by the hearts of children.

In this captivating commercial, McDonald's and the Guardians come together to create a world of wonder and possibility, where belief and joy thrive. This magical collaboration invites children of all ages to imagine a future filled with dreams and endless possibilities – all in the form of a simple, delightful Happy Meal.

Rise of the Guardians Happy Meal TV Commercial produced for McDonald's was first shown on television on November 20, 2012.

Frequently Asked Questions about rise of the guardians happy meal tv commercial

Bob Bernstein The company gave the development of the product to Bob Bernstein, who then came up with the idea for the Happy Meal. In 1977, the McDonald's restaurant owner clients who regularly met with Bernstein were looking for ways to create a better dining experience for families with kids.

Scalability and longevity: The offer has global appeal and is scalable across geographies. Furthermore, many promotions only run for a few weeks, driving feast and famine in the supply chain. The Happy Meal has been running for decades, with resulting benefits in efficiency and consumer recognition.

1979 1979. The Happy Meal was born! The box had a circus theme and came with fries, cookies, a soft drink, and a toy.

McDonald's Hamburger Happy Meal® includes a juicy McDonald's Hamburger with kid-sized World Famous Fries® and Apple Slices. Then pick a kid's drink: 1% Low Fat Milk Jug, Reduced Sugar* Low Fat Chocolate Milk, DASANI® Water, or Honest Kids® Appley Ever After® Organic Juice Drink.

The first actual Happy Meal was served in Guatemala in the mid-'70s, when Yolanda Fernández de Cofiño came up with an item called a "Menu Ronald." Consequence of Sound writes that it was designed to "help parents feed their children with less fuss." The meal came with a hamburger, a small fries, and a small sundae in a ...

Kids Kids are their target audience, and fast-food restaurants use the happy meal marketing strategy to get adults (toy collectors) as well as children to buy their products.

Enjoy an easy meal for kids when you order a Happy Meal® with options like a Hamburger or Chicken McNuggets®, complete with kids fries, apple slices, choice of beverage, and a Happy Meal toy!

Bernstein and his team tapped illustrators from around the country to make the boxes stand out. The meal's name was an offshoot of a 1960s McDonald's jingle, in which it called itself the “happy place.” “It's such a happy place / Hap, hap, hap, happy place,” it went.

McDonald's Hamburger Happy Meal® includes a juicy McDonald's Hamburger with kid-sized World Famous Fries® and Apple Slices. Then pick a kid's drink: 1% Low Fat Milk Jug, Reduced Sugar* Low Fat Chocolate Milk, DASANI® Water, or Honest Kids® Appley Ever After® Organic Juice Drink.

3, McDonald's released a new, grown-up version of the Happy Meal called the Cactus Plant Flea Market Box. The Golden Arches reimagined the Happy Meal experience through a collaboration with fashion and lifestyle label Cactus Plant Flea Market, a favorite of hip-hop greats and high-wattage celebs like Rihanna.

The adult Happy Meal comes with either a Big Mac or 10-piece nuggets, fries, and drink. You'll also get a collectible toy of either Grimace, Hamburglar, Birdie, or Cactus Buddy. Their faces are cool and distorted, you know, since we're all adults here.

McDonald's Hamburger Happy Meal® includes a juicy McDonald's Hamburger with kid-sized World Famous Fries® and Apple Slices. Then pick a kid's drink: 1% Low Fat Milk Jug, Reduced Sugar* Low Fat Chocolate Milk, DASANI® Water, or Honest Kids® Appley Ever After® Organic Juice Drink.

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Agenices

Agenices of the Rise of the Guardians Happy Meal TV Commercial

Rise of the Guardians Happy Meal TV Commercial
DDB

DDB Worldwide is a global marketing communications network that operates in over 100 countries worldwide. The company is known for its innovative approach to advertising and marketing, and for their e...

Rise of the Guardians Happy Meal TV Commercial
DDB Chicago

DDB Chicago is one of the leading advertising agencies in the United States. Founded in 1949, DDB Chicago has a long history of creating some of the most iconic and memorable ad campaigns in the indus...

Rise of the Guardians Happy Meal TV Commercial
OMD West

OMD West is a part of OMD Worldwide, a media communications agency and a subsidiary of Omnicom Group. OMD West provides media planning and buying services to clients based on the West Coast of the Uni...

Rise of the Guardians Happy Meal TV Commercial
We Are Unlimited

We Are Unlimited is an innovative marketing agency based in Chicago, Illinois that was founded in 2016. The company was formed as a joint venture between Omnicom Group and McDonald's USA to exclusivel...

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McDonald's Happy Meal
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