Proper No. Twelve pays homage to our founder, Conor McGregor, and his neighbourhood of Crumlin, Dublin 12. It embodies their shared spirit of brotherhood, loyalty, and hard work. As Conor says, it is a proper Irish Whiskey and 12 is my hometown.

In April 2021, McGregor and two other investors sold their stakes in Proper 12 for $600million [£503million] and the former dual-weight UFC champion became the richest man in sport as a result.

Conor McGregor Proper No. Twelve Irish Apple TV Spot, 'Proper Irish Apple' Featuring Conor McGregor - iSpot.tv.

Though it's affordable and widely available, our tasting panel found this Proper No. 12 to be astringent and hot on the finish and noted that other whiskeys in its price range represent a better value.

Answer: No, Conor McGregor is not a billionaire.

As for the drink, they're going with the name Proper No. Twelve because because he's from the Dublin surburb of Cremlin meaning that 12 is the area code in Dublin where McGregor grew up. Launching the drink, McGregor said: “I come from a place called Crumlin, in Dublin 12. It's a place dear to my heart.

He has also started several other businesses, like the McGregor FAST training program, a plant-based therapy company called TIDL Sport, a clothing company called August McGregor, and he even owns a bar back home in Dublin, Ireland. And these businesses have had a significant impact on his earnings.

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comedian Aisling Bea Irish whiskey Jameson partnered with actor and comedian Aisling Bea to create its latest responsible drinking campaign. Co-written by and starring Bea, the 'Jameson. Easy Does It' campaign encourages people to drink moderately, and stresses that nobody should feel awkward for choosing to drink more mindfully.

As for the drink, they're going with the name Proper No. Twelve because because he's from the Dublin surburb of Cremlin meaning that 12 is the area code in Dublin where McGregor grew up. Launching the drink, McGregor said: “I come from a place called Crumlin, in Dublin 12. It's a place dear to my heart.

Proper No. Twelve takes its name from Dublin 12, the area where McGregor grew up. Conor McGregor says that his goal with Proper Twelve is to create a whiskey that can be enjoyed by everyone, whether they're a whiskey drinker or not.

Conor McGregor's 'Proper No. Twelve' helps push Irish whiskey sales past 1 billion in U.S. for first time. Sales of Irish whiskey in the US rose 12 percent last year passing the $1 billion milestone for the first time, analysts attributing it to the launch of Conor McGregor's Proper No Twelve brand last year.