Queso Is the World's Most Perfect Food. The story of Rotel, which is now available in different spice levels and chile types, dates back to 1943. It originated in Elsa, Texas from a vegetable canner named Carl Roettele.

Made with a mix of red tomatoes and green chilies, Rotel adds a kick to dishes like chili, casseroles, dips, and more. It's perfect for Tex-Mex recipes like Easy Chicken Fajitas or branching out to creations like Charleston Crab and Grits.

An Inspiration. Carl Roettele and his wife open a small canning plant in Elsa, Texas, processing over 25K cases of vegetables a year. The product they're proudest of is their tomatoes and green chilies. Worried people couldn't spell or pronounce “Roettele,” Carl used the name RO*TEL.

When you need a fast dip with tons of flavor, this is the winner! Rotel is canned tomatoes with green chilies, which adds just a touch of spice. I use taco seasoning to create more of that Mexican flare, but you can make this dish your own. It is SO creamy and delicious, I can't stop myself from eating it!

Rotel is a family-owned Japanese manufacturer of hi-fi audio and video equipment: home theater, amplifiers, compact disc players, etc. Rotel was started by Tomoki Tachikawa in Tokyo Japan in 1957 as a hi-fi electronics manufacturer.

The name Velveeta was intended to connote a "velvety smooth" edible product. Smoothness and melting ability are promoted as properties that result from reincorporating the whey with the curd. The brand has been expanded into a line of products including cheesy bites, macaroni and cheese, and cheesy skillets.

A cheese dip historian traced the dish to the Mexico Chiquito restaurant in Little Rock in 1935, according to the Encyclopedia of Arkansas. Other experts claim cheese dip was invented in Hot Springs, Arkansas, while others claim Texas. The World Cheeese Dip Championship is held in Arkansas every year.

"We as a culture have tended to gravitate toward foods that were - and are - predictable, unchanging and relatively bland," Werlin explains. "Processed cheese fit the bill, and it is also easy to use." Advertising campaigns from the 1950s touted Velveeta's mild flavor, ease of use and nutritional value.

An Inspiration. Carl Roettele and his wife open a small canning plant in Elsa, Texas, processing over 25K cases of vegetables a year. The product they're proudest of is their tomatoes and green chilies. Worried people couldn't spell or pronounce “Roettele,” Carl used the name RO*TEL.

Velveeta was invented in 1918 by Emil Frey, an employee at the Monroe Cheese Factory. He created it as a way to conserve the runoff waste of their imperfect cheese wheels. Its name is meant to convey its velvety meltability.

a creamy mixture made with cheese, for dipping crisps, raw vegetables etc into.

Blackie Donnely According to Nick Rogers, who has researched the history of cheese dip, the dish was invented by Blackie Donnely, the original owner of Mexico Chiquito restaurants. The Mexico Chiquito chain, which now has multiple locations in central Arkansas, was opened by Donnely and his wife in North Little Rock in 1935.