An art director at the agency was walking around Central Park at lunchtime repeatedly uttering "Aflac", while trying to come up with an advertising campaign to increase Aflac's recognition. He then realised how much the company's name sounded like a duck's quack, and immediately came up with the concept of the duck.

the Aflac Duck When a little white duck with a lot of personality stormed upon the scene, Aflac made advertising history and became an international powerhouse. Since then, the Aflac Duck has appeared in more than 75 commercials and has helped catapult Aflac into a household name.

In the AFLAC commercial, Nick Saban and Deion Sanders are seen making a comeback with the brand's mascots, AFLAC Duck and Gap Goat.

The two animals promptly enter a screaming match as the goat bleats “Gap” and the duck quacks “Aflac“.

American Family Life Assurance Company of Columbus American Family Life Assurance Company of Columbus adopted the acronym “Aflac.”

Aflacts is an advertising slogan created by Aflac and Kaplan Thaler and introduced in April 2009 to broaden awareness about the specific benefits of the insurance products the company offers. The campaign, "Get the Aflacts," came about as the company's Aflac Duck campaign had built widespread recognition for the brand.

Kaplan Thaler Group One of the agencies was the New York–based Kaplan Thaler Group, whose creative guys came up with the idea of the Aflac Duck because they'd been having a hard time remembering our name.

Dawn Staley In Aflac Commercial Series With Coach Mike Krzyzewski.

The brand awareness that the ad created is a big reason for the company's success today, he said. “Within three years of the first ad, our sales in the US doubled and our name recognition went from under 10% to around 90%,” Amos said.

Aflac's supplemental insurance products pay cash benefits directly to the policyholder to help protect against income and asset loss when a specific health event or life situation presents financial challenges. In the U.S., Aflac is the No.

Bill AmosJohn AmosPaul Amos Aflac/Founders 1955 – 1969: A Time of Vision American Family Life Insurance Company of Columbus was founded on Nov. 17, when principal founder John Amos and his brothers Paul and Bill Amos started in a small six-room complex in downtown Columbus, Georgia. The company began with just 16 employees and 60 agents.

Aflac's competitors

• Aflac.
• MetLife.
• Prudential.
• Allstate.
• Manulife.
• Old Mutual.
• Colonial Life.