What the Jolly Rancher TV commercial - Slingshot is about.

Jolly Rancher is a brand of hard candy that is popular among children and adults alike. Over the years, the brand has launched several advertising campaigns to promote its products. One such campaign was the TV spot called 'Slingshot'.

This TV spot begins with two young boys standing in a field, holding a Jolly Rancher candy. They spot a man, who is casually sitting in a car, eating a Jolly Rancher candy. One of the boys pulls out a slingshot and attaches the candy to it, aiming at the man. The other boy is hesitant and warns his friend not to do it. However, the first boy pulls the slingshot and releases the candy, which flies straight towards the man. The man catches the candy in his mouth and looks at the boys surprised. The boys then run away laughing.

The TV spot ends with the message ‘keep on sucking' and the Jolly Rancher logo. This message is a nod to how hard the candy is and encourages people to keep it in their mouths for a long time.

The ‘Slingshot’ TV spot was created to showcase how much fun it could be to enjoy a Jolly Rancher candy. The ad was short, to the point, and used humor to grab the viewer's attention. It effectively communicated the product's key features: the hard candy's long-lasting flavor.

Overall, the ‘Slingshot’ TV spot was a fun and effective marketing campaign for Jolly Rancher that helped the brand to engage with its target audience.

Jolly Rancher TV commercial - Slingshot produced for Jolly Rancher was first shown on television on June 25, 2017.