What the Tide TV commercial - Olympic Colors Matter is about.

Tide's TV spot "Olympic Colors Matter" celebrates the Olympic Games and the importance of representing your country with pride. The ad features a diverse group of athletes from different countries wearing their team uniforms and participating in various sports events. As they compete, they tackle the toughest and dirtiest challenges, from mud and grass stains to dusty tracks and greasy equipment.

The commercial highlights the power of Tide's stain-fighting technology, as it is depicted as the secret to keeping the athletes' uniforms pristine throughout the competition. With the vibrant and bold colors of their uniforms, the athletes embody the spirit of their countries, making it clear that what they wear matters just as much as how they perform.

The ad's message not only emphasizes the importance of maintaining the dignity of one's country but also the athletes' uniform. In one scene, the athletes wipe their faces with their shirts, and when the cameras zoom in, there is no stain or dirt - only the bright colors of their uniforms.

Overall, the "Olympic Colors Matter" TV spot reinforces the values of the Olympic Games, which respect the diversity of the competitors while also celebrating the unity and mutual respect between the nations. Tide's contribution to this narrative is fitting, as they showcase their commitment to keeping athletes' uniforms clean and helping them to represent their countries with pride.

Tide TV commercial - Olympic Colors Matter produced for Tide was first shown on television on July 18, 2012.