About NAPA Auto PartsNAPA Auto Parts is a leading retailer of specialty automotive parts and accessories with over 6,000 stores in North America. The company was founded in 1925 and has since become o...
The NAPA TV Spot, 'Upside Down' is a heartwarming advertisement that showcases the importance of taking care of your vehicle. The ad starts with a young girl, who has just moved into a new house with her family, playing with her dollhouse. She then notices her dad's car, which is completely upside down, being towed away by a tow truck.
As the tow truck driver explains the situation to the little girl, he emphasizes the value of regular maintenance and care for vehicles. He tells her that the car flipped over because it wasn't taken care of. This sparks the little girl's curiosity, and she asks questions as the tow truck driver assesses the vehicle and takes it away.
The commercial not only emphasizes the importance of regular car maintenance but also portrays the relationship between the father and daughter, showcasing their bond through this difficult situation. The little girl's concern for her father's car is a reflection of how much she cares for her family, and it highlights the significance of having a steady routine for maintenance and repair.
The ad ends with the little girl sitting atop her dollhouse, looking out the window, watching as the tow truck drives away with her father's car. The message is clear: taking care of your vehicle is crucial, and it's never too late to start.
NAPA TV commercial - Upside Down produced for NAPA Auto Parts was first shown on television on May 1, 2013.
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