What the Lovesac Sactional TV commercial - Real Life is about.
The Lovesac Sactional TV Spot, 'Real Life' is an ideal representation of a family living in a real-life scenario and enjoying their lives. The TV spot captures the essence of how Lovesac Sactional furniture can fit into the real life of the consumer and bring joy and comfort to their lives.
The spot features a family consisting of a father, mother, two kids, and a dog. The family enjoys their lives amidst day-to-day activities, from working at home to playing board games in the living room. The spot focuses on the versatility of the Lovesac Sactional furniture, showing the consumer how it can be seamlessly integrated into real-life scenarios.
The Lovesac Sactional furniture is modular by design, which means it provides premium comfort and can be reconfigured in various ways to suit any household's changing requirements. The spot showcases the family's dynamic lifestyle, and how the Sactionals can adapt and enhance it.
The commercial has a warm and cozy feel, emphasizing the importance of family togetherness. The upbeat background music and catchy commercial tagline, "Real life is messy. Sactionals are perfect for it," combined with the family's relaxed demeanor, make it easy for the audience to connect with the commercial.
Overall, the Lovesac Sactional TV spot, 'Real Life,' is an excellent representation of how the company's Sactional line of furniture can integrate and improve the lives of its consumers. Its upbeat and warm feel, coupled with the versatility of the furniture, ensures it is an engaging and memorable commercial.
Lovesac Sactional TV commercial - Real Life produced for
Lovesac
was first shown on television on August 15, 2021.
Frequently Asked Questions about lovesac sactional tv spot, 'real life'
Stamford, Connecticut
LoveSac
Type | Public |
---|
Industry | Home Furnishings |
Founded | 1995 |
Founder | Shawn David Nelson |
Headquarters | Stamford, Connecticut, US |
The online furniture brand, known for its “Sactional” couches and “Sac” bean bag chairs, grew its net sales by over 55% in 2021 to $498.2 million, while its comparable sales grew by 46.9% year over year. The brand's net income for the year also increased by over 200% to $45.9 million.
They are textiles, REPREVE, repurposed from plastic bottles, and Durafoam, a premium blend of shredded recycled foam. They make a “Sac” and a sectional couch. They are designed for life with a lifetime warrenty.
Lovesac company history timeline
After starting in 1995 selling iconic beanbag-style chairs for the budget-challenged college crowd, Lovesac has graduated along with its target customers. Shawn Nelson turns his passion into a company and calls it Lovesac, after the original nylon sac he built in 1995.
Lovesac doesn't own its production. About 60% of the product it sells is made in China. The rest is made in the United States All of is sacs, the original bean-bag- like product, are made in Texas.
Lovesac is named the fastest growing furniture company by Furniture Today.
Stamford-based Lovesac alleged in its lawsuit that starting in 2021, Joybird had introduced “an infringing knock-off” of Lovesac's modular couches, which are known as Sactionals, and that Joybird's Notch Modular furniture “copies many of the innovative and patented elements of Sactionals and advertises the same modular ...
Lovesac doesn't own its production. About 60% of the product it sells is made in China. The rest is made in the United States All of is sacs, the original bean-bag- like product, are made in Texas.
Their most expensive offerings, the Sactionals, can be more than $10,000 depending on how many seats and sides you want in your home. The company occasionally has sales (especially around holidays), which is when many people opt to purchase a Sactionals.
Lovesac doesn't own its production. About 60% of the product it sells is made in China. The rest is made in the United States All of is sacs, the original bean-bag- like product, are made in Texas.
Lovesac doesn't own its production. About 60% of the product it sells is made in China. The rest is made in the United States All of is sacs, the original bean-bag- like product, are made in Texas.