OverviewShowtime is an American television network that is owned by Paramount Global. It was founded in 1976 and is headquartered in New York City, U.S. Showtime produces and broadcasts a variety of...
Showtime TV Spot, 'Be Careful Who You Bundle With' is an advertisement for Showtime's standalone streaming service. It showcases the pitfalls of bundling your cable package with another cable provider, highlighting the fact that you could end up paying for channels you don't watch. The ad emphasizes the benefits of choosing Showtime's standalone service, which gives viewers access to all of Showtime's critically acclaimed original series, documentaries, sports programming, and more, without requiring them to pay for a cable package they don't want or need.
The spot begins with a man trying to watch his favorite show on television, only to be interrupted by a knock at the door. When he answers, he finds a cable salesperson insisting on bundling together his cable and internet, despite his protests that he doesn't want or need the additional channels. As the man looks forlornly at his TV, we hear the voiceover cautioning viewers to be careful who they bundle with, before the scene switches to a smiling couple enjoying an episode of Showtime's hit series 'Billions' on their tablet and smartphone.
The ad is a clever reminder of how easy it is to fall into the trap of bundling services you don't need or want, and how you can save money and get more of what you are interested in with Showtime's standalone streaming service. The ad is effective in showcasing the benefits of the service, which includes a 30-day free trial for new customers, access to popular shows like 'Homeland' and 'Shameless,' and the ability to watch on multiple devices including smart TVs, tablets, and smartphones. Overall, it's a funny and relatable ad that highlights the advantages of streaming services like Showtime, all while poking fun at the cable sales tactics that often plague cable users.
Showtime TV commercial - Be Careful Who You Bundle With produced for Showtime was first shown on television on February 5, 2023.
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