What is GEICO?GEICO (Government Employees Insurance Company) is an American auto insurance company headquartered in Chevy Chase, Maryland. It was founded in 1936 by Leo Goodwin Sr. and his wife Lillia...
The GEICO TV Spot, 'Fishermen Tell Tales: It's What You Do' is a hilarious and memorable commercial that captures the heart of the insurance company's brand. The ad features a group of fishermen gathered around a campfire, sharing outrageous tales of their fishing adventures.
As the fishermen take turns telling stories, the camera focuses on each one in a mock reality television show style. One fisherman describes how he caught a fish the size of a boat, while another claims to have tangled with a shark. Despite the outlandish stories, the fishermen agree on one thing - "It's what you do."
The ad then cuts to a shot of the GEICO gecko, who delivers the iconic tagline - "15 minutes could save you 15% or more on car insurance." The humor and absurdity of the ad provide a much-needed break from the serious nature of insurance commercials and make a lasting impression on viewers.
In addition to being entertaining, the commercial also effectively communicates the message that Geico is a reliable and trustworthy insurance company. The fishermen's wild stories may not be entirely truthful, but Geico's promise to provide quality insurance at an affordable price is.
Overall, the 'Fishermen Tell Tales: It's What You Do' commercial is a great example of how to create engaging and effective advertising. It successfully combines humor, storytelling, and branding to create a memorable commercial that appeals to a wide audience.
GEICO TV commercial - Fishermen Tell Tales: Its What You Do produced for GEICO was first shown on television on May 13, 2015.
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