The 'Ready When You Aren't' campaign comes from creative agency VCCP and was directed by The Bobbsey Twins. Mondelez cracker brand Ritz is playing into the all-too-familiar feeling of being caught off guard when guests appear at the door earlier than planned.

Stern chose the name 'Ritz', which appealed to individuals enduring the privations of the Great Depression by offering them "a bite of the good life". He also designed the blue circle/yellow lettering logo design, inspired by the round label inside his hat.

Century when they were usually made with saltines. Or water crackers. Although mock apple pie was created during a time when fresh fruit could be expensive.

Together with the culinary talents of his junior partner Escoffier, Ritz made the hotel synonymous with opulence, service, and fine dining, as embodied in the term "ritzy." It immediately became fashionable with Parisian socialites, hosting many prestigious personalities over the years, such as Marcel Proust, F.

The Ritz is renowned for its supreme catering service, as well as using its fine rooms for conferencing between executives and directors of multi-national firms.

The company was bought out by Nabisco in 1919. Nabisco introduced the Ritz Cracker in 1934. Looking to compete with the similar Hi Ho cracker made by their competitor Sunshine Biscuits, they tasked an employee, Sydney Stern, to create a name and a marketing plan.

Looking to compete with a cracker made by their competitor Sunshine Biscuit, they tasked an employee, Sydney Stern, to create a name and advertising plan. Inspired by a hat, Stern created the name Ritz which appealed to individuals suffering in the Great Depression, offering them “a bit of the good life.

Stern chose the name 'Ritz', which appealed to individuals enduring the privations of the Great Depression by offering them "a bite of the good life". He also designed the blue circle/yellow lettering logo design, inspired by the round label inside his hat.

Ritz (n.) as a symbol or embodiment of high quality or superiority, 1910 (Ritzian, adj., is attested by 1908), a reference to the luxurious Ritz hotels in New York, London, Paris, etc., commemorating Swiss hotelier César Ritz (1850-1918).

Stern chose the name 'Ritz', which appealed to individuals enduring the privations of the Great Depression by offering them "a bite of the good life". He also designed the blue circle/yellow lettering logo design, inspired by the round label inside his hat.

Two of Ritz-Carlton's service values state, “I am empowered to create unique, memorable and personal experiences for our guests,” and “I own and immediately resolve guest problems.” The Ritz-Carlton understands that the only way to deliver on these values is to trust its employees with decision-making authority.

Cracker is always disparaging and offensive when used to refer to a poor white person in the South; the word in this sense often implies that the person is regarded as ignorant or uneducated. When used by Black people, cracker can refer to a Southern white racist, not necessarily poor or rural.